What'S The Difference Between "2014 China'S Footwear Industry"?
Like other popular industries,
Shoe industry
In the year-end season of the media platform, there is a website that has "2014 shoe industry key words" and "annual X shoes list" almost every few days.
But at the beginning of this week, the "2014 China shoe industry Festival" by world shoe net is known to overturn your perception.
If you focus on news in the shoe industry, you may know something about them.
In the early December, it got a lot of fire and created 300 thousand single WeChat browses.
"You believe", "Xiaobian think", "point praise" and other words appear in their recent original articles, which proves that as an industry media, they begin to have their own attitudes.
Now, global shoe net is trying to show the industry they see in the 2014 China footwear industry.
The ceremony will consist of 5 parts: annual keyword, event inventory, brand list, self media message and "my 2015" Interactive Commentary.
The main purpose is to achieve different opinions and integrate into the industry's observation, and you can see their "Tucao index" for this year's shoe industry.
"First of all, the industry is not ideal this year.
Winter, ah, running tide, shuffle, pformation of god horse.
But the turbulent period of the industry means the outbreak of information.
Like other popular industries in China, there are all kinds of topics and slots.
We want to do something different. If we have to say what changes can happen, we think it is more desirable and good at getting everyone's voice.
"
Footwear industry
Instead of directly identifying an expert, the so-called key words are identified. "They think this is a summary of exaggeration and superficiality." we will express the recognition of netizens more directly through the viewpoint of PK.
At first you may think that this word is not "critical" at all, but every time you come to you, you will find this recognition and opposition, which is really representative and not "brick house".
Non commercialization is an important gene in this grand ceremony.
Based on this principle, the content group was able to let go of the numerous events that occurred in the shoe industry in 2014.
"The daily life of other people's home is CTRL+C, and our family's daily routine is to open up the Tucao mode."
Dare to take the black hat, tell the truth, the conscience of the industry, and sum up the event is full of sincerity: ten events, ten products, ten storm combinations, ten marketing cases and ten defeats.
Each type is placed on the "special index", especially the "Tucao index".
And you can choose your position by using different buttons, such as "top", "stepping" and "onlookers".
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But they are most satisfied and spend the most time on the brand list vote - the list has the most scientific data indicators for reference.
In order to make the list truly objective and fair, they spent a lot of time on the research and design of statistics, which came from the listed companies' earnings, Tmall data cube, Baidu search index and global shoe net B2B brand consultation.
In order to enhance the interaction of visitors in the grand ceremony, the content group has prepared the prizes with ingenuity.
The shoe purchase coupons from the shoe net are waiting for you to collect.
"How much do you participate in?
shoes
How much is it? "
They call this trick "what to say, to reward!"
As to why these things are so important, look at the people they see and understand.
This is a huge group of people struggling in traditional industries and Internet trends, but nowhere to express themselves.
What they lack is a concentrated explosion of emotion and a simple action.
We hope to touch them again. "
However, let us try to see from the reaction of visitors, this 2014 China shoe industry ceremony is marked by "Tucao", "interaction", "Internet thinking", but the impatient people obviously do not understand the "Internet thinking" and the meaning behind it.
As the only B2B platform in the footwear industry that has begun to attach importance to new media attributes, the website is undergoing a major revision.
You can open a cell phone every day and brush your WeChat browser. Probably no one will find that the website of the grand ceremony has realized the integration of PC and mobile. No one has gone to realize that in order to praise the action, the content group has set up different icons and careful machines in every place.
The shoe industry's new thinking takes time.
[about global shoe net]
Global shoe net is the leading shoe industry portal and mainstream Internet media at present.
In 2014, the footwear industry e-commerce platform is suffering from the impact of the new media and footwear industry market adjustment.
Therefore, the global shoe net further deepens the observation and thinking of the industry, ends the traditional information platform attributes, and begins to shift to the more original original new media platform attributes.
[about the 2014 China footwear industry Festival]
2014 China footwear industry is hosted by global shoe net and will be launched in January 5, 2015.
Through this grand ceremony, we can gather the voice of the industry, analyze the trend of shoe industry, and inject new thoughts into the industry through innovative annual information summarization, brand data ranking, well-known enterprise visits and industry wide interaction.
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