Shoes, Wind And Fire Wheels, The Footwear Industry Won The "China Patent Award".

Chengdu shoe enterprises cameido A pair of creative women's shoes designed by the shoe company has been awarded the sixteenth China Patent Award "excellent Chinese appearance Award" recently, and became the first shoe brand in China to win the award. The women's shoes are from the young designer Wang Pingzhi, who is only 37 years old. The women's shoes have perfectly integrated the original art, human mechanics and practicality, and have realized the rapid transformation of patented technology to mass production. At present, the women's shoes have been exported to Asian and European countries.

　 Young designers face up to the prize.

Today (26), I contacted Mr. Wang Ping, a young designer far away in Guangzhou. He graduated from Shanghai Art and Design Academy and set foot in 1998. Women's Shoes Design, now serves as the brand design of high-end shoes for the company. To win the National Award, he faced it with a common heart. This kind of "bottom" is because he has long been the judge of the domestic footwear industry award and the instructor of the shoe design industry.

"Winning is a surprise, because our company has a relatively high level of overall design, and the level of R & D has reached the international first-class footwear brand level. In the past, we went to Italy and other countries all the year round to learn the advanced footwear design concepts there. Now their designers are beginning to learn from us. Our domestic shoe industry R & D design level has been developing rapidly. according to Wang Ping Introduced in August last year, when he was thinking about the design of women's shoes, he suddenly caught the inspiration of designing this woman's shoes, and was convinced that this woman's shoes would be recognized by consumers.

This women's shoes have condensed the designer's mind, and the ingenious design concept has achieved the perfect fusion of art, mechanics and practicality. According to Wang Ping, this women's shoes have two of the most obvious design features, which are concentrated on the zippers and soles. The zippers can be pulled from the top of the female boots to the bottom of the shoes to achieve the closeness of the women's boots, which is almost exaggerated. Design It is convenient for women to wear shoes, easy to clean the inside of women's boots and avoid dust entering. Consumers can also change their vamp at any time according to their own preferences. The sole has 6 natural rubber blocks according to the principles of human body mechanics, natural rubber has the characteristics of elasticity and wear resistance, and the size and location of 6 natural rubber are all different, so the factors such as the force and comfort of the sole of the wearer are fully considered.

　　 "Tide shoes" are exported to Asia Europe market.

The appearance of women's shoes is the source of survival for products and enterprises. The "tide shoes" launched by the card and footwear company has not stopped at the patent level, but has achieved the rapid listing of the high-end "tide shoes". This "wave shoe" has only sold 12 thousand pairs since August last year, and has been exported to Russia, Japan and other Asian European markets.

"Leather shoes industry is a traditional industry, but its independent innovation ability is weaker than that of other high-tech industries. The competition gap between us and international famous brand shoes is mainly due to the gap between creative design and intellectual property protection." Liu Ying, assistant director of the card company, told reporters that the patent application is relatively easy. It is very difficult to transform the patent technology quickly and efficiently. In recent years, the company will enhance the capability of independent innovation as a key task. The annual R & D cost of technological innovation exceeds 3% of the company's revenue. At the same time, the company has set up the first leather shoes industry technology center in the western region, and has been approved as the Chengdu Municipal Industrial Design Center and provincial technology center.

It is understood that the company has attached great importance to the application of patent technology in the field of footwear design. For this purpose, the intellectual property management system has been introduced, and these systems have been run throughout the R & D design of new products. As long as new product development and design are carried out, patent queries are strictly conducted according to the process. Meanwhile, the company arranges employees to receive professional training in intellectual property every year, and is ready to prepare patent infringement and safeguard rights.