Home Textile Business To "Big Vertical"

In this era of fierce competition and variety, we can not help thinking about home textiles. Online retailers What does tomorrow look like?

　　 If you have a slight profit, you will try.

Zhou Xiaohui, executive director general of the company, said that the profit of the home textile industry in the electronic business platform is not very good. Many enterprises will still do it if there is a slight profit. Even so, Canaan home textiles in the transformation of the domestic market also tried bravely to try the electricity supplier, preparing for its first "double 11".

The omnibearing publicity of enterprises and platforms has made people intoxicated with the atmosphere of festivals. Zhang Hui, deputy manager of the home textiles Department of Canaan textile and textile industry, said that Canaan home textiles had made a lot of preparations for the goods, and had a great bargain on the products and decided to "fight hard" in the first World War. For example, about 200 yuan of cotton print four piece sets reduced to around 111 yuan. After a day of "fighting", Canaan home textiles had tens of thousands of yuan sales. For the first time, Zhang Hui felt that he could still do it and got a good evaluation. However, we must not neglect the fact that there are some losses in enterprises.

Pan Lijun, general manager of Zhuo Tai smile art home, also said that it is understood that many people in the home textile industry reflect that the profitability of the e-commerce platform is not optimistic.

In addition to the novice, "double 11" still seems to be the carnival of home textile old brands. In order to win the title of "double 11" sales in the home textile industry for 3 years, Roley home textiles has long been devoted to intense and excited preparations. From reserve to logistics, higher level to lower levels have been carefully invested, publicity and activities are more colorful. Finally, the total sales volume reached 188 million yuan.

Roley, vice president of home textiles, Wang Liang, said that the annual event must still be there. This grand gathering of "buying the whole country" has attracted the attention of the whole world. On this day, the ranking of sales will also be regarded as the industry rankings. In view of the negative synchronous propaganda, enterprises need to "take it". "Under such a performance, enterprises still make profits. Business turnover will reach 1 hundred million, and there will be no loss at all. Wang Liang said.

　 Profit model is more important than profit.

Not every business can reach 100 billion yuan in sales. Wang Liang said that for the "double 11" mode of operation, enterprises need to see their positions and see their own problems. If the enterprise itself has no advantage, its participation will not be significant. For some small businesses, it may not be very necessary.

Why do we have to rush to the top of the business without having a big profit? This is a problem that puzzles the industry and the public. It seems that we are in a virtual reality in the world of e-commerce.

Similar to China's large domestic electricity supplier platform, larger people's traffic and coverage have become a strong attraction for many home textile enterprises. Everyone seems to want to occupy a place to show their charm. Zhou Xiaohui said that the big platform of electric business attracts enterprises to propagandize in order to enhance brand awareness. This seems to let businessmen see the profits before them.

Similarly, Pan Lijun said: "brand value is not necessarily proportional to sales. Consumers experience the products of enterprises after preferential consumption and activities, and understand this product, which will enhance the brand of the product. This is the charm of the "double 11" and the e-business platform.

With the deepening of informatization and networking, the influence of electric business is more and more extensive. Even some middle-aged and old people are falling in love with this mode. For the first time, Zhang Hui, who has personally experienced the "double 11" storm as a businessman, accepted the first test results. Zhang Hui said: "we are prepared to go on doing it for a long time. We should not just look at the" small profits ". We hope to get more customers and consumers' recognition through their display.

Within a few days after the holiday, although the price has been repatriated, enterprises are still immersed in the festival, because the exhibition attracts many customers' attention, and the enterprises are ready for the subsequent purchase.

Many home textile enterprises firmly believe in the strength and attractiveness of the electronic business platform. Although the company has just caught an electric shock, it has confidence in itself and believes that it is a rising star. Liu Xinguo, chief executive officer of the company, said: "the electricity supplier is the embodiment of technological cooperation and innovation. It is the trend of the times and has great impact on the management of the entity. Enterprises will have a foothold only if they keep up with the trend. "

　　 Self built platform to facilitate mastering marketing

The abnormal phenomenon of many unprofitable electronic business platforms is bound to have a great impact on today's pattern. Zhou Xiaohui said: "Internet sales are bound to develop greatly, and there will be a better platform and better mode to emerge."

When the public questioned and questioned this platform and phenomenon, we couldn't help thinking about what the future of home textile business is tomorrow.

When Internet mode and thinking became "family food", the big coffee began to excavate continuously. Wherever the net arrives, it seems that it can be developed as a platform for business opportunities. From QQ to the popularity of Qi and then the beginning of the micro marketing era.

The news of Roley's home textile marketing has also started a small wave of heat in the industry. Although it has just started, it has become an innovative turning point in the industry. Wang Liang said: "mobile phones are becoming a necessity for the public. Mobile phone marketing is also a new trend. We cater for this trend through micro stores and Taobao mobile stores.

The smile of "ready to market" Art home It has made full preparations for e-commerce marketing. Pan Lijun introduced that the QQ mall, the mall, subscription number and other marketing methods built by enterprises and cooperation were all in preparation, hoping to improve the service while promoting products.

Self run platform will bring convenience to enterprises. Vertical electricity supplier is a "clear road" in the heart of home textile enterprises. Zhou Xiaohui said that vertical electricity supplier mode is also a way of operation for enterprises to consider in the future. Although the vertical electricity supplier has not been popular in the home textile industry due to the higher cost, it has appeared "signs".

The self built mall of Roley home textile is now operating as a member feedback center. Wang Liang said that the vertical mode of electric business is relatively common in the world, and will be developed in the future. The advanced self built platform of enterprises is also in order to conform to the trend and seize the opportunity.

Pan Lijun analysis, now the home textile enterprise self built electronic business platform also has certain obstacles, for example, the enterprise online separate open a bed shop attraction may not be big, also need to form a market together. However, home businesses can make good progress, such as Muji, and other brands.

At present, the art of smiling is built at home. Shopping Mall Has passed a small range of experiments, feedback is good, is "leaping to the market." Pan Lijun said: "to build a mall platform can make it easier to master marketing. Unlike the "platform like platform" which is subject to certain activity restrictions, enterprises can plan their activities more rationally in their own mall, so that they can better maintain the operation of enterprises and shopping malls.