Gucci (Gucci) Domestic Level Exceeds Europe, Known As Origin Country, Actually Manufacturing Made In China.

" Italy fashion brand Gucci (Gucci) Recently, it was revealed that there was a serious overtime in overtime workers in China's foundry factory. Gucci said that the company would strengthen its control over suppliers in the light of media exposure to the problem of serious overtime work for Chinese workers.

Why do many international luxury goods, including Gucci, come from the Chinese origin factories? Even though the products come from the Chinese foundries, why are they reluctant to recognize cooperation with Chinese foundry? "

Recently, Gucci (Gucci) was exposed to the fact that its overtime workers in China had been working overtime. According to foreign media reports, the head of a Gucci subcontractor said that the Chinese workers who processed Gucci handbags had to work for 14 hours a day, while the prescribed hours were only 4 hours. The official said Gucci knew the problem of illegal employment. He also said that their company would sell handbags to Gucci for 24 euros, but the price of these handbags at Gucci's stores is about 1000 euros.

　　 Gucci has been repeatedly exposed to China's sweatshop.

In fact, this is not the first time Gucci has seen such a thing. As early as 2001, there were 5 employees who had complained of blood and tears. Chi Shenzhen flagship store is " Sweatshops. They said Gucci's flagship store in Shenzhen restricted staff through more than 100 acts: to apply for water, to report to the toilet, and even to stay on the night shift for 7 months. In response, Gucci headquarters of China Trade Co., Ltd., responded to the public relations department of Shanghai headquarters, said that a detailed investigation was made on the related complaints and a series of measures were taken, including the removal of the relevant managers and shop supervisors.

　　 Gucci's gross margin is as high as 60%

There is a luxury factory manager to introduce a value of 10000 yuan. Gucci new leather bag It is worth about 700 euros in Europe. The cost is about 50 euros, plus rivet, buttons, zippers and so on. The total price of a leather bag is not more than 90 euros. And he said Gucci has always claimed that its handbags are all made in Italy, but in fact most of the products are completed by overseas foundries, and the cost of each bag processing is less than 4%. He said that the cost of factory tax increase of 10000 yuan in the domestic market is about 4000 yuan, and the gross margin can be as high as 60%.

　　 The manufacture of the country of origin is actually from the Chinese factory.

Behind the "sweat and sweat factories" of luxury brands, it has also triggered a new topic: why do these overseas brands claim to be Chinese factories? In real life, although most of the products and even the finished products come from China's foundries, the vast majority of foreign luxury brands are reluctant to recognize the cooperation with China. The vast majority of overseas luxury brand tellers emphasize that products are imported directly from the country of origin while they are selling goods, rather than being linked with Chinese foundry enterprises.

A leather industry expert told an interview with Beijing Youth Daily reporter that since the 80s of last century, many famous international brands began to look for production bases in coastal areas of China. Many overseas and old brands that have been decades or even hundreds of years old have gradually made manufacturing and processing links in China. "People know that Italy's leather products are famous, but we know that Italy's labor is very expensive. Ordinary technicians charge 20 to 25 euros per hour, and the senior ones will go to 30 to 35 euros. Once the employment is life long, the workers' benefits will even be doubled, and the cost can be imagined." The leather industry expert told the Beiqing Bao reporter that many well-known Italy leather goods factories often do not have many workers, just like our Chinese workshops. "But do you think that every year, so many top brands of leather goods enter China and the world's exclusive stores?"

　　 Leather expert: the level of pure handwork in China exceeds that in Europe.

In China's factories, even in recent years, the cost of labor has risen rapidly, but it is basically only 1/10 of the workers in Italy. As a result, China's Jiangsu, Zhejiang, Fujian and Guangdong regions have already formed a very complete leather OEM processing base with a very complete industrial chain. The leather industry expert told the Beiqing Bao reporter that there are indeed some overseas luxury leather bags made in China. But for a variety of reasons, these overseas luxury brands are unwilling to admit that they are producing by factory and do not want to stick to "made in China". They are more willing to "original factory purchase", "pure handmade" myth.

The leather expert pointed out that many so-called manual manufacturing is also impossible. Leather sewing is an example. No good cobbler can stitch stitches as neat as machines do. Yang Yelin, who was vice chairman of the footwear industry cooperation committee of Guangdong Federation of Commerce, often visited Asian and European foundries. In his view, the so-called pure manual level in Europe can be achieved in many factories in Guangdong, even better than in Europe.