Wrist Clothing Enterprise Market Sprout "Technical Power"

In the latest release of ForresterResearch, researchers found that 68% of the surveyed enterprises in the world welcomed the wearable technology, and said they would give priority to the introduction of wearable products into the company.

In the consumer goods market, survey data show that only 45% of adults are interested in wearable devices, which is in sharp contrast to the interest of business users.

In fact, enterprises are more receptive to new technologies than individual users. Such phenomena are not uncommon in technology circles.

It is understood that at the beginning of the mobile wave, the enterprise market has begun to introduce and popularize available technology in office.

In spite of the limitations of the market, the mobile revolution has finally borne fruit from the personal consumption market, but it is undeniable that enterprise users are more sensitive to the "sniffing" of new technology.

"Why is 2015 going to be a springboard for the development of wearable devices?"

For this problem, the research report gives its own answer: enterprises have clearly realized that, because of the "substantial improvement in operational efficiency and the user experience has also been effectively improved", the investment wearable device, the "potential stock", is bound to "return to the capital".

In addition, the report also pointed out that

A "general flowering" situation, but the choice of "wrong location" may make you slow start from the starting line.

Through 4556 American adults and 11647 European adults, ForresterResearch found that wearable products and embedded wearable devices were the most popular concerns of consumers. The two were ranked 42% (US), 36% (Europe) and 35% (US) and 23% (Europe) respectively.

Actually,

As the first wearable member to enter the consumer market, it always stands on the cusp.

Despite the endless stream of products from different manufacturers, 42% of adult consumers in the United States were interested in such products in 2014, and this figure was less than 28% a year ago.

First, Fitbit, Pebble and Jawbone take the lead. After that, apple, Microsoft and Intel keep up. The wrist market is relatively mature, but the pattern has not yet been finalized. Those who choose to follow the footprints of predecessors must think well, because 2015 is bound to be a fierce battle.

Compared with wrist wearable technology, embedded class wearable so popular with consumers is beyond the industry's expectations.

The so-called embedded class wearable, that is, smart technology "embedded" clothing, such as clothes, shoes, so that users do not have to wear it deliberately.

One of the more common products on the market is the PoloTech smart shirt launched by RalphLauren, the famous clothing brand of the United States. The shirt can read the wearer's physiological data in real time through OMSignal technology, as the "second layer artificial skin", which brings more targeted and flexible users.

Two is the Lechal smart shoe, launched by the India Ducere family, which is said to use a built-in Bluetooth technology to navigate the wearer with tactile feedback and GPS modules to prevent users from "losing"...

How can that be said? No way to buy it. It's only a surprise that such technology will become a dark horse in the wearable market in 2015.

It is worth mentioning that people's expectations for wearable ears and eyes are lower than previously expected.

Taking Google glasses as an example, 43% of US users said that if Google could re-examine product positioning and give Google glasses a reasonable price, they would be willing to try.

However, there is news recently that Google or plan to change the route from the enterprise market.

"The boss will not wear your wearable devices for no reason," said ForresterResearch analyst J.P.Gownder. "What they want is to reshape the entire business model."