GAP And Zalando Electricity Supplier Cooperation To Seek Breakthrough

The US apparel retail giant GAP announced that the company has already worked with Zalando, Europe's largest clothing accessories supplier, to sell its clothing brands such as GAP and Old navy from May next year, hoping to expand its expansion in Europe with the help of e-commerce.

As early as 2007, GAP tested online sales, and online sales account for more than 10% of total sales.

These "new" drivers are the decline of performance.

In the third quarter, Gap brand sales in the same store showed a 5% decline, while Old Navy recorded only 1% growth, while Banana Republic sales remained flat, but they had been stagnant for 7 consecutive quarters.

In fact, the weakness of GAP began to appear ten years ago. In 2004, its sales volume was $15 billion 900 million, and by 2012 its sales volume was only $15 billion 700 million.

And H&M,

As soon as fashion brands are competing for their target customers and market share in the US market, Gap's dominance in the industry has been greatly affected.

Former CEO of the group

In order to revitalize our business, we carried out drastic reforms, but the effect was not obvious.

Murphy announced its resignation in October.

Before the group's new CEO Art Peck was mainly responsible for e-commerce, he saw the explosive force of online channels, so the emerging market as a breakthrough point.

In October this year, four years into China.

The number of brand shops is 100, and 10 will be opened by the end of this year.

After landing in Shanghai in March of this year, Old Navy recently extended its tentacles to Shenzhen, Guangzhou and Beijing.

However, compared with H&M and ZARA, the total number of GAP brands in China is still at the bottom.

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From the popular reality show in the United States in recent years, "Tianqiao Fengyun", it can be felt that if you can put your work on the T stage of New York fashion week, it will be a symbol of strength for every fashion designer and a starting point for dreams to become reality.

The Lincoln center in damson Park, New York, as the main venue of New York fashion week, is a great holy land for fashion designers, and is also an opportunity and goal they dreamed of.

However, this "holy land" is about to change.

In 2013, a New York public welfare organization "New York Park supporter" prosecuted New York fashion week on the grounds of encroachment of public green. After the decision of the Supreme Court of New York, IMG will no longer allow fashion week to be held at New York Lincoln center.

Therefore, after September 2015, Lincoln Center will no longer have fashion week.

In the past five years, IMG, the sponsor of New York fashion week, has been working with Lincoln center. Since 2011, the New York fashion week has officially moved from Bryant park to Lincoln center. Though two luxurious fashion events every year make residents in the neighborhood excited, their interference with their daily life is unavoidable.

In recent years, New York fashion week has also begun to be opposed by the public welfare organizations and the damson family. Finally, the contradiction reached its peak in 2013.

Although New York fashion week has suffered such a misfortune, no matter how New York fashion week goes,

A spokesman for IMG also said that moving the New York fashion week away from Lincoln Center is a mutually beneficial decision. Next, we will try our best to find new venues for designers to share their creativity.

It is reported that the "new home" of New York fashion week is currently under construction. It is located in the western part of Manhattan, but it will not be completed until 2017. So, after September 2015, it is still a mystery whether New York fashion week will go from there until the completion of the new Museum.