Nadal Signed Tommy Hilfiger To Become Ambassador Of Global Image

Tommy Hilfiger group recently announced the signing of tennis star Rafael Nadal (Rafael Nadal) as its global brand ambassador, promoting Tommy Hilfiger brand underwear and customized series of clothing. The two sides signed a two-year contract. Nadal will shoot the first autumn series of lingerie and custom costume advertisements in his hometown Spain in early next year. Advertising is designed and produced by Laird, Partners, a famous creative organization. It is put into the world in print advertisements, Internet advertisements and billboards. In addition, Nadal will also participate in Hilfiger's brand promotion activities in North America, Europe and Asia. This is the second time that Nadal has photographed underwear advertisements for fashion labels. In 2011, Megan Fox, a partner Megan Fox, photographed hot and wild advertisements for Emporio Armani Underwear and Armani Jeans. Insiders estimate that the two-year contract signed by Nadal and Tommy Hilfiger will bring him $3 million to $4 million, but Tommy Hilfiger declined to comment.

Nadal has 14 Grand Slam titles and is currently ranked third in the world. The Spanish tennis star has recently suffered from injuries. He withdrew from the US Open in August and was operated on in November at the end of the season because of appendicitis. At present, Nadal has resumed training and has confirmed that he will participate in the from January 1st to 3rd world's tennis championship in from January 1st to 3rd and the February Argentina open in 2015.

For this cooperation, Mr. Tommy Hilfiger, the founder of the brand, said: "Rafael Nadal is an old friend of mine and a long-term supporter of our brand. His devotion to and enthusiasm for tennis always inspires me." The two men met in Monaco 8 years ago during the Monte Carlo Masters competition. Nadal and his team members often wore Tommy Hilfiger brand clothes.

"We believe Underwear Business is a huge business opportunity for us. " Mr. Hilfiger said he thought the business had not been fully developed in the company, and that Tommy Hilfiger's custom made clothing had a strong performance in the US and Europe. "We hope to upgrade our products to a new level through high-quality functional fabrics, more slim designs and more tailored tailoring. We attach great importance to custom-made clothing business.

The Tommy Hilfiger custom series includes suit suits, sports coats, accessories and neckties. Like underwear series, it sells through its exclusive stores, wholesalers and official website tommy.com. When asked what Nadal could bring to the product design, Mr. Hilfiger said, "he will tell us what he likes and what he does not like, and what kind of fabric he prefers."

As a world-class sports star, Nadal is also the darling of advertisers. For example, the sponsor of his shirt is Nike. He will wear Nike's costume during the competition. In addition, he also holds contracts such as the world famous liquor Bacardi (Bacardi), the famous Spanish biscuit brand Kylie (Quely), the high-end watch brand Quely Richard (Mille), and KIA Motors.

Mr. Hilfiger said he wanted Nadal to wear the Tommy Hilfiger brand outfit every time he went out: "as long as he wears." Suit That's what we wear. The quality of all our suit products has been upgraded. We have adopted new fabrics, optimized the details, and made innovations in all aspects. The new model ensures comfortable wear experience for men with busy schedules.

　　 Hilfiger Mr. Nadal believes that the popularity of Nadal in the world can benefit the company, and the schedule of tennis players is very intensive. He goes to various parts of the world every year, and he can display the Tommy Hilfiger brand all over the world. This is the first time that Tommy Hilfiger has signed a world-renowned mainstream athlete to endorse. In response, Nadal said: "I have always loved Tommy Hilfiger's cool and pure style design, which is very exquisite and can be worn with sex. I am very excited to cooperate with this brand. In an interview with WWD last year, Nadal described her dressing style outside the stadium as "classic", which obviously fits Tommy Hilfiger.

Nadal, who was born in Mallorca, Spain, has never lost the top five in the world rankings since 2003. He is regarded as one of the greatest professional tennis players in history. When he was 24 years old, he got 4 Grand Slam titles and became the youngest "full slam" winner. He is also the world's second tennis champion in the world. He has won five grand Championships in France, and has won 9 French tennis championships.

Tommy Hilfiger chief marketing and brand officer Everly Beck (Avery Baker) said: "we feel that Nadal is the perfect embodiment of our brand spirit. He is one of the most idolatry sports stars, and also has a rebellious spirit. All men and women in the world will be attracted by his great charm. Beck said that the company has made relevant market research, and the results show that Nadal has 91% fame in Asia, which is 95% in Europe and 75% in the United States.

Beck expects Nadal's advertising for the brand will have a great impact on consumers. When asked why she decided to ask Nadal to endorse the series and underwear series, she said: "there is no doubt that our men's clothing business has a strong position in the world. We believe that these two categories of products are the most potential for growth. We hope to kill the underwear market in a more sexy way, and the customized series is our most important business. It has also made great progress in recent years, and still has great potential to dig. This business is very important for the brand to continue to improve.

In recent years, more and more sports stars are favored by famous fashion brands, or endorsing advertisements, or launching products jointly, or simply building their own brands. Beckham designs swimsuits and underwear series for H&M, designs a motorcycle jacket for the old British brand Bedaf (Belstaff), and recently launched his own brand. Another football star, C Luo, had his own brand of men's shirt and shoe brand C7. NBA superstar "big shark" O'neal also owns a series of men's custom clothes. Nadal and Tommy Hilfiger are not the first step in the fashion circle, nor will they be the last step.