Italy Footwear Association Predicts That Output Will Go Downhill.

Data released by the Italy Footwear Association show that Italy footwear industry may have another risk of slipped. If the forecast is accurate, the footwear industry in Italy will have a production level of less than 200 million pairs or third times in 6 years.

Since the beginning of the economic crisis in late 2008, the production of footwear industry in Italy has started to enter the level of no more than 200 million pairs, and then experienced a slow but steady recovery stage. However, in 2012, the output of 198 million pairs of products increased again, and in 2013, exports were good, and output increased by more than 200 million pairs. According to the Italy Footwear Association forecast, the shoe industry output in 2014 may fall to below 200 million pairs.

It is reported that some overseas markets and Italy market demand Sluggishness is the main cause.

Association confirms Italy footwear industry The main trend of exports: exports to European countries are more stable, the Far East market growth has slowed down, and Eastern Europe has seen a slide. The two digit decline in Eastern Europe, especially Russia, Ukraine and Kazakhstan, is the main worry of Italy's footwear industry. In addition, the Japanese market has fallen more severely, reaching 5%.

Faced with negative predictions, Italy Cleto Sagripanti, the footwear industry association and chairman, said more measures should be taken to prevent shoe industry from slipping again. So far, according to China Leather net, Italy shoe industry has made many suggestions to promote the development of the domestic footwear industry, including the enforcement of labels of origin. The subsidies provided by the government of Italy include innovative tax subsidies, lower taxes and other products and sample updates.

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This week Russia's ruble fell sharply against the US dollar, and domestic enterprises, friends and family members and the media came in endless stream to inquire about the impact of the ruble collapse on China. In particular, as an entrepreneur, how should we view the risks and opportunities?

Over the past few days, most Chinese media have rejected the result of the rupee, imagining that the Russian people are in deep water - all kinds of stores in supermarkets are being sold out, and the fighting nation is confused and afraid of the future.

I want to tell you that this is not true. A group of experts and scholars who have not been to the scene or even have been to Russia, exaggerated the illusion that the rouble fell down the Russian public with the incomparable imagination and hearsay. (observer network before the article "Guan zhe: ruble crisis, the two sides of China and Russia on the public opinion warm and lively different" has also done a calm analysis).

I know the fact that there are no large areas of goods left in Russian shops. Russians rush before the new year is a tradition. In January 1st, Russian calendar, January 7th is the most important holiday in Russia. So before the new year, everyone was crazy buying new year's products. First, in order to prepare for the festival, most shops were closed during the new year. It is amazing that many reports in China, such as multimedia and even the mainstream media, are so irresponsible.

In addition, the Russians' consumption concept is paid vacation in the new year and one month each year (one month in 7-9 months). They should spend money and play well, so that they even hesitate to borrow money to spend. These two periods are generally the most important consumption peaks of Russian people.

The so-called panic buying in media reports is limited to the purchase of luxury brands and luxury cars, but this part of the consumer group only accounts for a relatively small proportion of Russia. For the Russians who have more cash in their rubles, they want to change the rouble into physical objects to combat future inflation.

Contrary to the media reports, the ruble fell, and the mood of the entire Russian masses was very stable. At least the Russian friends and people around me, as well as the reports in the Russian media, could see this point. They especially supported Putin politically. The self esteem, pride and solidarity shown by the Russian people are hard for us Chinese to feel at home. This cohesion is also very important for Russia's future.