Humen Highlights Industrial Upgrading To Boost Economic Transformation

　　 External demand is decreasing and development situation is grim.

　　 Humen The town has the title of "Guangdong leisure clothing international procurement center" and "the first garment town of China". According to statistics, Humen has more than 2300 garment and apparel production and processing enterprises, more than 1000 supporting enterprises, and the annual output value exceeds 30 billion yuan. Due to the sharp decline of external demand, Humen is experiencing severe development in recent years. In 2014 1-11, the added value of industrial added value above Humen town was 12 billion 569 million yuan, an increase of 3.6%, which is 5.2 percentage points below the level of the whole city.

"Mainly due to the decline in import and export trade, orders for foreign funded enterprises decreased, accounting for nearly 60% of the total number of foreign-funded enterprises in the whole town. The added value decreased by 0.7% compared to the same period last year, and the delivery value of exports decreased by 2% compared with the same period last year." Qu Hongqi, mayor of Humen Town, said that in the 1-10 month of 2014, the utilization of foreign capital in Humen town contract was only 96 million 210 thousand US dollars, down 13.5%.

At the same time, small and medium enterprises in Humen are troubled by financing difficulties and so on. "Enterprises rarely have the desire to increase capital and expand production." A clothing business owner of Humen town said.

　　 Take the road of industrial upgrading

"It is not feasible to continue to follow the original OEM mode." Qu Hongqi thinks. In recent years, Humen town has actively promoted the transformation of garment industry to original design and independent brand.

In November 2014, in the nineteenth China (Humen) international fashion trade fair and the 2014 Humen Fashion Week held in Humen Town, three design competitions attracted extensive attention from the outside world. The fifteenth "Humen Cup" International Youth Design (women's wear) competition, with the theme of "times and dreams", won the prize of "the years without a trace", "C3 principles: Classic + modern + new trend", "bikini -- Haihong" and other works. The second China (Humen) International Children's wear online design competition, with the theme of "dream light" as the theme, "Mediterranean sunshine", "star dream" and "AMELIE" and other works were widely acclaimed; "2014 China tourism clothing and costume design contest", the second runner up of the tourism and leisure wear of Wang Zhipei, Tan Xiong, and pastoral.

"For a long time, the added value of clothing products in Humen is relatively low, and there is no in-depth exploration of brand value." Xiang Xiaomei, director of the Institute of industrial economics of Guangdong Academy of Social Sciences, believes that Humen has increased its investment in the original design of clothing industry.

At the same time, Humen is also committed to the construction of innovation platform, pushing the integration of industry, University and research. Humen has cooperated with China Textile Industry Federation, Beijing Institute Of Fashion Technology, Donghua University, New Silk Road and other units, and invested two yuan in finance and enterprises to invest 150 million yuan to build Humen garment industry collaborative innovation center, to promote docking with enterprises, and to guide Humen's clothing and apparel industry to high-end development.

　　 promote clothing Clothing business development

With the reduction of external demand, domestic demand has increasingly become the main driving force of Humen's economic development. Data show that in 2014 1-11, 3702 new registered enterprises in Humen Town, including 3615 domestic enterprises, and 5 billion 354 million new registered capital, including 5 billion 52 million yuan of domestic capital.

In this case, push Electricity supplier industry The development of logistics industry and the reduction of transaction costs have become a real need. In 2014, Humen has drafted a long-term plan for the development of e-commerce, and the Interim Measures for the management of electronic commerce special funds in Humen town.

Since then, Humen has launched "six one hundred" Humen cross-border electricity supplier assembly and delivery operations, Alibaba, Humen industrial belt, "9. 4 is still new stocking Festival" activities, held the first Humen international electricity supplier Festival, joint Alibaba, Daying Garment City mall to carry out professional market O2O experience activities, held Humen (International) clothing online service rendezvous......

Statistics show that at present, there are more than 5000 enterprises engaging in e-commerce and more than 21 billion 900 million self-employed businesses in Humen. The annual turnover of e-commerce in the town is over 21 billion 900 million yuan, and the annual volume of express business is 177 million. The average daily delivery volume of e-commerce is nearly 480 thousand, accounting for 64% of the total volume of express business in Dongguan. As of November, Humen town has built or built a total of 8 electricity supplier parks, positioning domestic trade business, cross-border electricity providers, clothing supplies.

"Humen has a solid foundation for clothing and apparel industry, accelerating the development of clothing business, providing new opportunities for Humen." Xiang Xiaomei believes that at present, Humen town has formed a synchronous development of tangible and intangible market, a benign interaction between online and offline.