Inventory Of Marketing Technology In 2015: There May Be 5 Major Trends.

According to US media reports, Adobe marketing cloud (AMC) vice president of product marketing strategy Suras Vettel (Suresh Vittal) wrote an article, looking forward to the 2015 marketing technology, and think that the new year will have some new trends and technologies.

The following are the main contents of the article:

From the perspective of digital marketing, 2014 is an exciting and influential year: consumers are eager to give more brands, and some marketers are stepping up their efforts to publish the complete and immersive experience that we could only dream of before.

Marketing will be stronger and more revolutionary in 2015.

The following trends and technologies are expected to take shape in the next 1 years.

1, micro goal locking beyond retail

In 2015, micro target locking technology, specifically iBeacons, will become a more indispensable part of customer pformation experience in retail and other sectors.

In 2014, the technology is widely used in Super Bowl competitions. By the end of 2015, with the brand efforts to improve the real-time participation of smart phone users, every American large stadium and stadium will have "beacon consciousness".

But the technology will not be confined to the gymnasium.

It has been widely used in banking and financial services providers, tourism, entertainment companies and hotels and restaurants.

Because of this large-scale, no industry difference experiment, the micro goal locking wave has an impact on everyone.

2. Integration of online and offline consumer experience.

In 2015, more retailers will begin to pform their physical location into an experiential driving platform for information and participation.

Demand is affirmative:

It is expected that stores and staff can be digitally connected, linking them with products, discounts and services that are not on the shelves.

The brand must eliminate the boundaries between the 2 platforms and keep pace with the needs of consumers.

3, through dynamic content recovery email marketing.

E-mail will revive in 2015.

Push and discount information will still have status, but consumers are not very sensitive to these too ordinary mail, hoping for something more interesting and attractive.

Smart and concerned marketers will introduce environmental management, send appropriate e-mails at the right time according to the specific circumstances of consumers, and send personalized e-mails in real time according to hobbies, location, time and environment.

4, the natural touch of loneliness dies.

Facebook gave up the concept of natural touch.

In the more than 1500 daily sharing content, the average user only watches 100.

Have been ignored.

2015 will mark the end of the natural touches. Twitter, Pinterest, Instagram and so on pay close attention to getting income. How to do the brand? The answer is very simple and cruel: you must pay the mode.

5, marketing automation driven by "smarter" machines.

Next year, more and more high level analytical capabilities will enter the application and core business processes, which in turn will enable these applications and processes to be more automated.

These tools can use data, rules and algorithms to automate human processes and increase returns on marketing expenses.

We see examples of such changes, such as programmable advertising purchases, potential demand culture, re marketing and behavioral targeting, driven by machine learning, predictability analysis and other programmable or rule-based approaches. Next year, these changes will begin to penetrate into other unforeseen marketing areas.