PUMA Set Up Joint Venture To Launch Children'S Wear Series

One month after the appointment of the red giant Rihanna as creative director and global ambassador for women's clothing.

A more difficult cooperation is being done:

Cooperate with Apparel Co. in children's wear.

North American headquarters retailers will focus on the production, marketing, marketing and distribution of Puma children's clothing, clothing size from 20 yards to boys and 16 yards for girls.

The joint venture is officially known as Puma Kids Apparel NA LLC, witnessing a growing partnership between the two brands. United Legwear also produces Puma socks, casual wear and underwear, which has been in existence for more than 13 years.

"We have had an amazing success and worked for many years in their socks and garment enterprises. We are confident that

That's the same growth, "said Jay Piccola, President of Puma North America.

The founder and CEO Isaac E. Ash of United Legwear also cited "good working relationships" as assets of the project.

"They trust our Puma global design instructions and turn them into socks and clothes. Now we have done the same thing in children's clothing," he said.

"We are a joint venture partner, so there is an equal level of trust between the two companies."

The first batch of products will enter the shop with the spring series.

The clothing will reflect Puma's core adult series, neon coloring with black, white and grey, made of fine comfortable fabrics.

The price range from 18 dollars a T-shirt to 48 dollar Hoodie sweater.

"Puma clothing is a sports lifestyle brand, and now provides children with high quality fabrics and competitively priced clothing," Ash said.

"This will be able to compete with other top sports brands."

The distribution will include department stores, such as Lord & Taylor, Macy 's and Bloomingdale' s, independent retailers, sports and professional chains, and developing online retailers.

Ash points out that in addition to children's clothing, retailers will provide a more comprehensive shopping experience and brand image in their stores.

After collaboration, United Legwear added children's clothing to its roster, including Happy Socks, BabyLegs, TicTacToe, Skechers, Fisher-Price and Sox&Co..

For Puma, this coincides with the company's new brand positioning, "always faster". Raising its children's clothing products may help finance the turnover of the company of Kai Yun group. After three years of net profit decline, Puma's third quarter sales saw improvement in 2014.

"I have always said that 2014 will lay the foundation for a turnaround, and that 2015 will really see a turning point, and I feel comfortable and moving forward.

Rihanna is part of the updated brand strategy, and she has provided a story for the global market, "CEO Bj Bj RN Gulden revealed at the last month's news conference about the new role of the pop star.

"For 2016, our product range should be located where it should be."