Experts Suggest That Huidong Shoe Enterprises Embrace Development And Make Brands.

Last month, from 28 to 30, the seventh Huidong Shoes Culture Festival, jointly hosted by China Leather Association and Huidong county government, was held in Huidong International Exhibition Center.

During the period, more than 20 thousand people came to attend, observe, exchange, negotiate and purchase, signed 71 contracts for the purchase and sale of shoes, and the contract amount was 10 billion 832 million yuan, of which 6 million 218 thousand and 700 yuan was sold at the scene, and 63 agreements of intent were signed, and the amount of intent agreement was 3 billion 280 million yuan.

Display of new materials and new equipment

This shoe culture festival shows "Huidong fashion".

The theme of "charm, expand the domestic and foreign markets of shoes industry, promote new marketing methods, and promote the pformation and upgrading of footwear industry" is the theme of the exhibition, including the display of fashionable women's shoes and the fashion trend of fashion women's shoes, the exhibition of R & D design achievements, the exhibition of shoes culture pictures, the fashion women's shoes model performance and so on.

What is particularly worth mentioning is that compared with the past shoe culture festival, this shoe culture festival has added 3 theme activities: fashionable women shoes new material and new equipment display, micro electric business wins the future o2o wealth forum, footwear industry quality development forum.

In the fashion women's shoes new material and new equipment exhibition site, Ji Fei Fei, director of Feida shoe sewing machine intelligent equipment company, is busy introducing the equipment to customers. "This intelligent sewing machine sewing thread is neat, and sewing to the head automatically cut the line, the outer layer can not see the thread, a machine can save workers two hours a day, greatly improving efficiency."

"This infrared non hot hand induction drying machine automatically switches off as long as people leave, not only saving electricity, but also reducing fire hazards."

Lin Ke rudder, from Wenzhou, Zhejiang, specializes in luggage business. This is a special trip from Wenzhou to see Huidong.

The situation.

"The exhibition hall exhibits something quite complete, and it has all kinds of aspects. Huidong can still make shoes and have its own advantages."

After a visit, he was interested in ordering leather with Huidong Xin De Leather Co., Ltd. "this leather is very soft and the texture is good. It is very suitable for making bags. I will go directly to their company later and I will be satisfied if I order."

It is understood that there are 200 standard booths in this shoe culture festival, and 118 shoe manufacturers participate in the exhibition, displaying more than 6000 styles of fashionable women's shoes.

The special features of Huang Bu, Jilong, daling, Pingshan and duo Zhu in the fashionable women's shoes exhibition area fully display their beautiful images and the characteristics of Huidong brand women's shoes.

14 beautifully designed pictures on the shoe culture exhibition show the development process of Huidong footwear industry from scratch, from small to large, from manual workshop to assembly line production, from no logo to well-known trademarks in China, forming a detailed division of labor and supporting the improvement of industrial system.

This shoe culture festival is not only visited by domestic businessmen, but also by a large number of buyers from Southeast Asia and Europe.

It is reported that China Huidong Shoes Culture Festival started in 2002, has successfully held six sessions, and gradually became the marketing trade platform of Huidong footwear industry. The product innovation, manufacturing process and independent brand display platform of Huidong footwear industry has also become an important window for Huidong to display its image, strengthen its external contacts and publicize the investment environment.

Huizhou city Hong Ying Shoes Co., Ltd., as the old face of Huidong shoe culture festival, has been participating in the seven shoe culture festival for a long time. The chief executive of the company, lai Huo Zhao, told reporters that the shoe culture festival still gave him a lot of harvest: "shoe culture festival has set up a good platform for our shoe enterprises, which has played a good role in promoting the visibility of our enterprises and improving the product quality."

Experts suggest building more influential brands

"At present, the brand of Guangdong shoe industry is too few, which restricts the development of footwear industry to a certain extent."

During the shoe culture festival, the Huidong footwear industry development forum hosted by the Huidong quality and Technical Supervision Bureau and other units, Yang Xia, Secretary General of the Guangdong Footwear Manufacturers Association, said that under the current global climate is not very optimistic, Huidong should work hard in the aspects of industrial pformation and upgrading, so as to achieve seamless docking on the upper, middle and lower reaches of the footwear industry. In particular, it is necessary to integrate all forces, join forces and take the road of Baotuan development to create more influential brands. Only in this way, the development of Huidong footwear industry will be more vigorous than before.

"At present, the implementation of strong alliance is very urgent."

At the forum, many local business owners agreed with Yang Xia's view that under the new situation, we should adopt new ideas and abandon the "hammer, bucket of glue" model in the past to make strong brands.

History of footwear industry in Huidong

As early as the 80s of last century, the footwear industry took root in Huidong.

Over the past 30 years, the footwear industry in Huidong has entered the fast lane of rapid development.

At present, the private and private footwear industry has developed to 6380, with 900 million pairs of shoes produced in 2013, 28 billion yuan in output value and 260 thousand employees in the footwear industry. A number of famous brands, such as "fragrant love", "Luo Man Qi" and "Dan Li Xi", have been well known throughout the province and even the whole country. More than 60 well-known brands of shoes at home and abroad have chosen Huidong enterprises as manufacturers.

Over the past 30 years, the footwear industry in Huidong has realized the magnificent turning from manual workshop manufacture, OEM export, family management to mechanized manufacturing, independent brand design and the operation of modern enterprise mode. It has stepped into the development road of production mechanization, layout scale, product specialization, operation branding, management modernization, and market internationalization. It has gradually formed the development pattern with fashionable women's shoes as the main products, including raw materials supply, mold processing, molding assembly, packaging and decorating, and product sales. It has been selected as the "production base for Chinese women's shoes", "Guangdong women's shoes famous city" and "Guangdong province".

Production base ".