Clothing Enterprises: Opening Up Large Stores To Develop

Free Wi-Fi, delicious desserts, soft music, related books and even artworks, will you feel differently when you buy clothes in such a sentimental place? In 2014, many domestic garment enterprises began to learn.

That set - "enhance user experience".

Buy a pair of jeans and pform them according to your own ideas. After DIY, treat yourself to a spaghetti or tiramisu cake in the coffee snack area. This is what Jasonwood wants to make consumers realize.

In addition, there is a complete range of products.

The surface also concentrated in the past year.

La Natsu Bell integrated store includes its LH Menswear, 7M, SP, CA, LK children's wear several brands.

In May 2014, XTEP Asia's largest experiential store was

Practice.

The whole area is over 2000 square meters, with a total of three floors, covering men, women, children's clothes and theme products, and there are places for leisure and recreation in each layer.

Earlier in March, the United States will also settle in the store in Chongqing with a dual concept of experience and integration.

Whether it is a separate recreation area in the store, or the presentation of multiple products in a shop, the most basic requirement is that the shop area is large enough.

Obviously, no brand will make all the stores into a large store, "depending on the business area where the store is located."

In the final analysis, opening a large shop is just an attempt of clothing enterprises.

Imagine that when most brands leave big stores, consumers will pay for which coffee is good. The product itself is the key.

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Judging by the latest assessment of the brand's environmental protection website goodguide.com, Levi''s ranked 7.8 in the jeans series.

In 2011, H&M launched a sustainable fashion series "H & M Conscious Collection", which is made entirely of recycled cotton and organic cotton. As other retailers do, there are white old clothes recycling bins in H H & M stores.

Relay's new advertisement invites 180 volunteers from Amsterdam to participate in the filming.

Pharrell Williams and G Star Raw jointly launched the "Raw for the Oceans" cowboy series, the material is salvaged from the sea of abandoned bottles.

Rob Harrison, founder of consumer ethics magazine at U.K. nonprofit organization, said: "since the 80s of last century, public attention to sustainable fashion has been divided into three categories: 5% to 10% of consumers are very concerned about this issue, will actively participate in the launching of related activities, buy environmentally friendly clothes.

On the contrary, there are 20% to 30% of consumers who are not interested in it. The rest of them are 60% to 70% of the middle part of the group. There will be some concerns in this area.

As most consumers have a lot of concern for sustainable fashion, Harrison says, "if the Brand Company does not invest in sustainable procurement, production and facilities, they will lose a considerable number of consumer groups."

Sanko Group's global marketing manager, Marco Lucietti, of ISKO, said, "jeans manufacturers are slow to respond to sustainability issues, but are steadily moving towards this trend.

Of course, the market demand for environmental protection clothing is amazing. Nordic consumers are the most representative. They are even willing to pay more for environmentally friendly clothes, and so do the United States and Japan.

Lucietti also mentioned, "if brand manufacturers fail to monitor the entire production chain and set up corresponding supervision departments, then environmental protection is just empty talk."

Sustainable fashion has increasingly become the most important proposition in the fashion industry.

Harrison mentioned that products in the petroleum and energy industries usually have third party certification.

By 2020, many international companies directly facing consumers also judged that most products in the European market would need certification.

Obviously, environmental protection or certified products are the main trend of the future, and fashion is no exception.