Zara New York New World Trade Opens The Largest Store To Speed Up The Expansion Of The New Market Share
Spain recently
Fashion brand
Large scale stores have been set up all over the world, and Zara, Mango and Desigual are not only expanding rapidly, but also increasing in scale.
Zara is preparing for its largest store in New York next to the New World Trade Center. It is scheduled to open in early 2015. At the same time, the brand will be ready for large stores in London and other world cities next year.
In addition to international expansion, Zara has also opened large stores in the west of the country. In the first 9 months of 2014, it has established more than 230 direct outlets in over 50 countries.
Zara group has set up branches overseas to help increase employment in western countries. The group set up two new logistics centers in western countries in 2014 for 150 million euros, creating 8500 jobs, 1500 of which are all in the western market, and sales grew 7% in the 1-10 months, reaching 12 billion 709 million euros.
In addition, in recent years, Mango has been developing new markets and enhancing the growth of emerging markets such as Russia and China as the main strategy. In the near future, the target will be pferred back to Europe, and plans to set up large-scale stores in big cities such as Paris, Berlin, London, Lisbon and Milan to provide men's clothing, women's wear, children's wear, sportswear, underwear, baby, and accessories. A total of 40 large stores covering 800 square meters will be opened in 2014. In 2015, 28 large stores will be set up in Europe and 11 in the West.
In 2013, the turnover was 1 billion 846 million euros, net profit of 120 million 500 thousand euros, respectively, up 9% compared with 2012, and flag overseas sales accounted for 83% of total marketing.
Desigual also set up a large storefront as a marketing tool to enhance its popularity. In Madrid, Barcelona and New York, it is expected to move to the Americas in the near future, targeting the United States, Canada and Mexico.
At the same time, it signed a contract with Palacio del Hierro group of Mexico department store, and is expected to be under its banner.
Department store
6 stores and 30 sales outlets were set up.
Desigual has sales outlets in 109 countries, 475 outlets, 2800 outlets in department stores, and more than 11 thousand multi brand stores.
In addition, Cortefiel, Pepe Jeans, Tous, Blanco, Camper, Pronovias, Shana and other Western fashion brands also follow.
Zara group
Step, actively open up overseas sales positions.
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