Yang Jie Takes The Pursuit Of Art, Understands Originality And Respects Originality.

Yang Jie: with the pursuit of art, originality, respect and originality.

As a standard post-80 generation, Yang Jie graduated from Italy IED Europe Design School in 2006 with a full scholarship. Now she has many Titles: China's top ten designers and YANGJIE DESIGN high-end.

Brand founder and so on.

In 2004, he won the gold medal of the tenth "China Cup" international costume design competition. In 2007, the designer and designer of the Beijing Olympic Games torch bearer fashion designer and 2009 China "81 flying performance team" were the main designers.

2008 Yang Jie's design for the torch bearer of Beijing Olympic Games

As a Chinese local designer, his greatest expectation is that all the local designers can make efforts.

The Chinese design can go to the international stage.

Yang Jie, who grew up in the mountainous area of Xiangxi, has given him exquisite and beautiful thinking. The history of persuaded reading in Beijing, which is rich in historical culture and cultural foundation as a blend of ancient and modern cultures in modern and ancient cities, has given him a lot of inspiration. The study of Milan as a representative of European culture and the world fashion capital has made him deeply appreciate the essence and soul of western culture.

The collision between rich life and learning experience is a strong collision between cultures, which enables him to think more deeply about the charm and characteristics of each culture.

During the period of studying in Italy, what Yang Jie most touched was his great interest and originality and innovation.

There are many famous brands in Italy. We are familiar with them. The biggest input of their product development process every year is to create their own elements, graphics, colors, fabrics, everything from the source.

Every product they produce is this.

Unique.

For their standard customer base to provide good quality service, customer loyalty will be high, brand development will be stable, brand value is unique.

When visiting boutiques in Milan, you will find that each shop has different styles, because customers are different in style, so each has its own development space.

This is the most need to learn from our country, but first we need to truly understand the value of design and originality.

{page_break}

Hundreds of years ago, the prosperous China was once at the top of the world. Its material products and artistic ideas had influenced the world trend.

Now, Chinese fashion is hard to form a wide influence in the world. What is it all about? Yang Jie has been thinking about this problem. He thinks all these are mainly about the environment and history.

From the end of the Qing Dynasty to the beginning of new China, what China needs is a kind of existence, unintentionally and powerless to do other things, not to mention creation and art.

After the reform and opening up, along with the rapid economic development, we began to realize that we can not just do the lowest processing links, but we need the output of culture and the need for cultural self-confidence. But this self-confidence needs process. When the society becomes richer, we begin to enjoy higher quality culture and art. We often do not understand culture and art. At this time, there will be a lot of information asymmetry. It is difficult for us to appreciate and evaluate what is good and what is bad.

That is to say, there is a fault in the accumulation of culture and art.

Now we must guide the whole nation to understand the charm of China's own culture and art, and let us be confident in the process of understanding history.

Ian Somerhalder, the actor of vampire diaries, likes Damon very much.

Yang Jie designed the Chinese costume for him.

Every nation has their own things. These are the characteristics and soul of the nation.

Only when you keep these things, will you be independent of yourself and characteristics.

What we like about Italy, what is in France and what is in the United States are actually the cultural characteristics of our nation.

The style of each designer is different, not that I am Chinese.

I can only use Chinese elements.

Some of them are internationalized on the basis of Chinese culture. Some are completely Chinese style, like European Rococo style, which is influenced by Chinese culture and art.

That is to say that art has no boundaries and ethnic groups.

True art is not divided into national boundaries and ethnic groups.

Yang Jie believes that the main reason why Chinese local designers are unable to embark on the international market is that there are few channels to be acquired by customers.

Fashion is a process of development. It takes time from scratch, and it takes longer to get from it to universal acceptance.

Therefore, many designers choose a niche group, which is also decided by the design style.

Moreover, many brands have not formed a sense of value.

Although designers have invested a lot of original energy, the price of finished products is not high in Chinese, far below the international brand.

Chinese

If you want to walk into Milan and enter Paris, if there is no decent thing, marketing will not be able to start.

The unique cultural connotations of Chinese fashion are very important, and cultural connotations are the factors that really touch people's hearts.

Beijing Institute Of Fashion Technology once brought the most representative clothes of the 56 nationalities of China to the exhibition in Le Louvre Museum, which caused a sensation in the whole field. This is the charm of culture.

Armani sighed too late in the past few years in Beijing. When he returned to China in the past few years, the color difference in the design turned black and red. The two colors were typical colors in Chinese Wei and Jin Dynasties. Even GA's logo was written in calligraphy. For example, Dior's perfume bottle design was inspired by the "Marseilles neck ring", and the application of Roberto Cavalli to blue and white porcelain.

Therefore, culture itself has no national boundaries and can infect people all over the world.

To know originality and to respect originality is Yang Jie's favorite.

Yang Jie has always thought that the profession of designers should go all the way forward without duplication, duplication and abandonance of boredom, and at the same time bring the pursuit of art and the persistence of dreams.