The Channel Of Reform And Upgrading Of The Nine Mu Wang Channel May Become A Big Winner In The Market.

The topic of O2O continues to be hot in 2014. Many companies have tried O2O to try to find a new way out for retail transformation. CIO Zhang Tielong, a nine herd king, recently received an exclusive interview with the media. Joeone The road of characteristic O2O puts forward many points worthy of reference.

　　 Stage layout refactoring O2O

As early as the first half of 14 years, nine Mu Wang jointly joined Yum software and staged O2O in stages. The first step that O2O can take is to get through the channel. The so-called channels include commodities, inventory, orders and so on. Yum software helps to integrate data on line and offline. Online shopping E platform After the terminal is opened, it can ensure that the new and order response is quick and the warehouse is shipped near the line. The second step is to get through the store. In the future, consumers can see all the contents of the nine herd products through a terminal of iPad store, and carry out intelligent matching to enhance consumption experience and expand consumption opportunities. The third step is to get through the service. Ordinary members can enjoy the same price, synchronous activities and homogeneous services, while VIP members' demand for clothing, habits of purchase, and even the entire dressing replacement cycle can achieve point to point services. This will not only facilitate the unified management of enterprises, but also promote the purchase and promotion of services, so as to achieve a win-win situation between enterprises and customers.

　　 Channel upgrade and win win

In addition, Zhang Tielong also talked about the O2O of the nine herd kings and the distributors. Franchisee A win-win O2O. Therefore, in order to design the future retail business transformation mode, the king of nine Mu has repositioned the channel, and readjust its service content and the overall mode. In the future, nine Mu Wang will serve local customers through channels or franchisees to achieve a comprehensive upgrading of the channel. In this way, we can not only protect the interests of the channel, but also promote the whole channel layout of the brand.

From Zhang Tielong's point of view, we can see that the development road of O2O has gone from blindly following the trend to brand characteristics. O2O, a nine year old Pak king, who has continued to pave the way, has made a great success and has been recognized by the capital market. In the future, we will wait and see how the nine O2O road will turn the tide and achieve the brand new heights of brand development.