"Shenzhen Convention And Exhibition Industry Financial Assistance Special Fund Management Regulations" Promulgation

In order to optimize the exhibition environment and promote the development of exhibition industry in Shenzhen, the economic and Trade Commission of Shenzhen and the Finance Committee of the city of Shenzhen recently issued the "management measures for special financial assistance of the MICE industry", according to the latest exhibition industry in Shenzhen.

The annual Shenzhen brand exhibition will be awarded a maximum of 500 thousand yuan per year.

The special financial support for exhibition industry covers the duration of the exhibition, the growth period of the exhibition, even the third party certification, and the convening of international conferences.

It is understood that, with regard to the funding of the exhibition breeding period, the exhibition with an exhibition area of 4500 square meters and above is held in our city, which is subsidized by 25% of the rental cost of the actual venues. The amount of subsidy is not more than 2 million yuan, and the subsidy is not more than 5.

Its exhibition area has increased by more than 20% or more than the previous session, or the exhibition area reaches 20 thousand square meters or more than that of the previous expansion of 4500 square meters. The maximum amount of subsidy is 50% less than 1 million of the actual increase in the rental fee of the stadium and gymnasium. For third party certification funding, the third party organizations accredited by the Municipal Economic and trade information department will grant the actual cost of 50%, and the amount of each certification is not more than 50 thousand yuan. For international conferences, the most important international conference held in our city will be subsidized according to the actual rental fee of the field and the professional media advertising expenses at home and abroad.

The government's finance conference has not been funded.

In addition, the exhibition organized by the International Exhibition Industry Association (UFI) and other international exhibition agencies in our city and the International Exhibition Agency accredited by the International Exhibition Industry Association (UFI) are awarded a reward of 150 thousand yuan.

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Nowadays, China's textile industry has been implemented for more than half of 12th Five-Year, and the "13th Five-Year" plan is coming soon. Under the "new normal" major strategic background, China's home textile industry has presented new features and new scenes, and the home textile economy has entered a new stage of development.

Although the "new normal" has established a common sense for the helm of home textile enterprises, it is by no means equal to the mediocrity of the home textile economy.

Under the "new normal", China's home textile economy should gradually realize the pformation of development mode and gradually pform to a new pattern of more balanced economic structure, more friendly environment, more inclusive income distribution, more creative mode of growth and more competitive international market.

As a result, pformation and innovation and pformation channels have become the top priority for the managers of home textile enterprises. Naturally, it is also an important responsibility for the professional exhibition.

Li Jianhua, President of China Textile Business Association, said that China has a large population, accelerated urbanization and gradual increase in household income. The home textile industry is a huge potential market.

From the perspective of sales profit space, the average sales gross profit margin of China's market is higher than that of developed countries, but these years, due to the aggravation of disorderly competition, the sales of enterprises have declined.

Enterprises need to have a sharp weapon to seek breakthroughs, such as products, channels, services and so on.

According to the relevant person in charge of the Organizing Committee of the Acupuncture Association, the ninety-seventh session of the Chinese Acupuncture Association in 2015 will focus on "channel change" as one of the themes of the exhibition, in order to further intensify the "two line integration", so that the offline online market can communicate in depth and seamlessly.

"The new exhibition will multichannel allocation of channel resources, exchange meetings and docking sessions to decipher the industry dynamics and consumer demand, open the window for business matching and in-depth exchanges between brands and distributors, agents, and widen the path for all channels of business and brand.

In addition, the exhibition will also gather all kinds of seminars and forums that are supporting the industry. For example, the 2014 China home textile economic year award ceremony will be held by China textile daily, which will allow exhibitors, distributors and guests to share the successful experience and get inspiration from the exchange with the wise.

In recent years, the popularity of e-commerce has affected the offline retailing to varying degrees.

In the past "double 11" online shopping carnival, home textile business is still brilliant.

Although department stores, shopping centers, supermarkets and other physical stores have been the main channel for the sale of home textile products for many years, but with the change of sales format and the increasing cost of sales, the sales growth of home textiles in traditional channels has obviously slowed down.

From the recent sessions, it is obvious that the home textile industry and home textile exhibitions are facing the problem of channel Reengineering under the new situation.

Many of the respondents said that the development of online sales is the trend of the times, but online channels can not replace traditional channels, online and offline integration is the fundamental way out.