Children'S Functional Footwear Market

Since last year, Functional shoes It has become popular in children's shoes industry. Because of the design of children's foot characteristics and sports physiological characteristics, it has a higher added value and broader market prospects, attracting the mainland including the dog, Yong Gao, ABC and so on. Children's shoes Businesses are involved. Last year, "double eleven" had children in Quanzhou. Shoe enterprises With its newly launched functional shoes, the industry has made impressive sales.

　　 Children's shoes enterprises are competing for functional shoes.

It is understood that the so-called functional shoes, according to the principle of human body mechanics, designed for infants and young children's footsteps and walking patterns of functional baby shoes. "The concept of functional shoes is imported from Japan and started with the slogan of children's health shoes. At present, the local children's shoes enterprises have also seen this market prospect, and the related products like Yong Gao Ren and foot friend have already been on the market." Quanzhou Liuhe children creative industry Co., Ltd., general manager Chen Shuqing told reporters.

At present, there are no less than ten enterprises in Quanzhou who have tested children's functional shoes, and some local old brands are also making efforts to functional shoes. At the ordering meeting, many local children's shoe brands have already introduced children's "functional shoes" as the main commodities. Last year, "double 11", ABC children shoes into Tmall children's shoes sales of the top ten, several of the autumn new functional shoes mainly push point massage bottom, bionic design, favored by customers.

In order to gain advantages in the production of functional footwear, many enterprises have invested in research funds for related production and development. Yong Gao sporting goods Co., Ltd. is one of its brands. The enterprise has set up specialized functional shoe laboratory, engaged in related production research, striving to get ahead and break through in technology. In recent years, the Jinjiang Ming Wei shoes and Garment Co., Ltd., which has been on the research and development stage, has also launched anti slip shoes with antiskid buttons, shoes that can be heated and kept warm, and seven hole lighting shoes.

Hong Qinming, deputy general manager of Mingwei shoes and garment, said: "a pair of ordinary shoes are not sold at high prices, and their materials and labor can not be as low as possible. The price of shoes with special functions is 10 times higher than that of shoes.

　　 There is still no industry standard.

However, in the growing number of children's functional footwear, some consumers are also worried.

It is understood that the current domestic lack of criteria for the evaluation of functional footwear. The existing "roller skates" and "travel shoes" standards do not apply to functional shoes, and the long-term and orderly development of an industry will inevitably require corresponding national quality standards.

Against this background, in December 15, 2014, the 12 children's footwear enterprises jointly organized by the national footwear Standardization Technical Committee, Fujian children's shoes industry public service platform and Liuhe children creative industry Co., Ltd. held a meeting on children's health function footwear certification technical specification held in Quanzhou.

Through the preliminary discussion, we have identified several certification ranges for children's functional footwear testing, including the hardness of the soles, the impact resistance and compression resistance of the toe cap, the upper and lower limit of the whole skid resistance, the stability of the soles, etc.

In addition to speeding up the formulation of industry standards, Chen Shuqing told reporters that the Quanzhou children's shoes industry association is still discussing with the national footwear design center, specially doing some tests for the functional footwear, and designing and developing healthy functional shoes that are really suitable for Chinese children through in-depth understanding of the function of functional shoes.