New York Fashion Week Combined With Made Fashion Week

The loss of New York fashion week and the loss of the top partners of Mercedes Benz are also sad. Instead of competing for the resources of designers and sponsors, it is better to join together to hold a bigger venue.

Why do we say so? WME-IMG, the host company of New York fashion week, revealed that the acquisition of Made Fashion Week, another fashion festival in the city, has entered the final stage.

In New York, a Made Fashion Week, a fashion week with an emphasis on avant-garde, is easy to be ignored.

Made, which was held in 32 fashion shows and designers' conferences every 2009, was established in 2009. Today, the hot brands in fashion industry, such as Schouler Alexander, Wang and Altuzarra, have held a show on this fashion week.

In 2009, Jenne Lombardo, Mazdack Rassi and Keith Baptista three people founded Made Fashion Week. The venue was chosen in the new fashion landmark of New York, Milk Studios in the meat reservoir area and nearby Week, which aims to give better opportunities to newcomers.

Fashion Week hosted by IMG at Lincoln Center, although the stars are shining, the high cost of site rental and other shows cost the new generation designer brand.

"Generally speaking, designers spend 75 thousand to 500 thousand dollars or even higher on fashion shows."

Made

One of the founders, Keith Baptista, told the media in 2011, "and in Made, venues, lighting, makeup and sound are free. The only thing that designers want to spend is to hire live musicians, models and hairstylists."

Another founder, Mazdack

When asked whether Made was profitable, Rassi replied, "all sponsors' funds are used for designers and projects. We have never been profitable models."

It was withdrawn from last September.

The American Express Company is still the chief sponsor of Made Fashion Week. Besides, Made's sponsorship list includes Maybelline, the Wall Street journal, Lexus and Messi.

In the same city, although the founder of Made thought the two sides were "different in nature" and had no "competition", in fact, the two opponents of IMG and Made had robbed more or less in the past.

And sponsor resources.

In recent years, New York fashion week has also been quite uneven. As the sponsor of New York fashion week, IMG has damaged the environment of the Lincoln center in the venue due to tents and equipment. In December last year, it was kicked out of the Lincoln center by the Supreme Court of New York, and the venue needed to be re searched.

Prior to this, successive losses of big sponsorship such as Mercedes Benz and Mercedes Benz.

Therefore, the acquisition of Made by IMG is full of the meaning of holding together to keep warm.

If successful, New York fashion week in September will change the previous "separation" situation and merge into a truly unified New York fashion week. The three founders and owners of Made will still serve as consultants.

This will be a complementary combination of media and designer resources, which may help New York fashion week to further enhance its influence.