Zhang Yaodong, Former Vice President Of L'oreal China, Joined Fossil Group

In the history of the development of China's cosmetics market, Zhang Yaodong is one of the stars that can not be ignored. In 2009, he successfully realized the growth of 1000% sales in Paris L'OREAL China. In Paris, L'OREAL and Maybelline respectively became the first skin care brand and the first color cosmetics brand in China's cosmetics market. In December 2014, L'OREAL was awarded the "best company of the year" by the foreign media WWD. So when Zhang Yaodong left L'OREAL China in December 2014, his career trend was concerned by the industry. Today, the luxury market across the cosmetics industry means that it is resistant to people.

According to the information, Zhang Yaodong has served in P & G China and L'OREAL China for more than twenty years. Before joining L'OREAL group, Zhang Yaodong served as the national sales manager of OLAY, P & G, and established and developed the OLAY retail management system.

When he joined Maybelline in 1995, Zhang Yaodong successfully established Maybelline's business, organization and management system in China from scratch.

In 1997, with the acquisition of Maybelline by L'OREAL group, Zhang Yaodong joined L'OREAL group and became the sales director of the public cosmetics department. Later, through a series of efforts in the distribution system and team building, he quickly realized the expansion of L'OREAL and Maybelline in the Chinese market.

In 2002, Zhang Yaodong was appointed general manager of L'OREAL brand in Paris. Under his leadership, Paris L'OREAL insisted on adopting a completely different business model with the European and American markets, and successfully realized the upgrading of brand image, expansion of men, toiletries and other categories, as well as the development of distribution platform. Brand sales in China increased from 600 million to about 6000000000 (2009), and became the first Chinese cosmetic brand in 2012.

In 2010, Zhang Yaodong was appointed Vice President of L'OREAL China in charge of the Ministry of public cosmetics. Paris L'OREAL and Maybelline have become the first skin care brand and the first color cosmetics brand in China's cosmetics market.

In January 2015, Zhang Yaodong announced that he joined the Fossil group, the fashion life brand maker of the United States, as the managing director of China.

According to information, the Fossil group, founded in 1984, is the NASDAQ listed companies of the United States (code FOSL). As a representative brand of fashion watches, Fossil has successfully launched a fashion watch trend and has become one of the most popular brands in the United States. At present, Fossil has developed into a global "light luxury" fashion lifestyle brand group, focusing on the design and production of fashion accessories of many kinds. It is the world's largest fashion watch manufacturer, with more than 400 stores in 90 countries and the establishment of a strong global e-commerce network.

Fossil brand is famous for its unique American retro design style. Its group headquarters has nearly 400 designers. Its strong design ability, eclectic product style, unremitting pursuit of material and technological quality, and rich variety of accessories are all the internal genes of Fossil's successful commercial success.

except Fossil Brand, Fossil group owns more Relic, Michele, Zodiac, Skagen Denmark and many other global. Accessories The brand has been authorized to cooperate with many fashion brands such as Emporio Armani, Burberry, Karl Lagerfeld, DKNY, Michael Kors, Diesel and so on. Brand design And fashion watches.

"Fashion consumption has entered a new era in today's China: Chinese consumers, especially the middle class, are no longer satisfied with the pursuit of fashion. They do not need luxuries to show their social status. They want to express their aesthetic taste and self style." From the cosmetics industry to the "light luxury" field, Zhang Yaodong described the present and future of the light luxury market. Zhang Yaodong's cross-border activities also reflect the bright prospects for the development of the market from the side: "China's growing middle class and the growing 90's generation will further expand the light luxury market, and more and more international light luxury brands enter the Chinese market, which is a reflection of the trend and trend."

Fossil group appointed Zhang Yaodong as managing director of China, showing the importance and expectation of brand to Chinese market. For Zhang Yaodong, who is good at brand building, bringing Fossil such a lightweight luxury fashion brand to more Chinese consumers, so that the brand can gain more recognition in the market is also exactly what Zhang Yaodong wants.