Ordering Skills Of Apparel Stores

The purpose of ordering is to sell, that is to say, ordering should be carried out around sales. So before we can take part in the order meeting, we must check out the sales data of this season, and make an order based on this sales data.

The total number of sales last season determines the total number of orders this quarter. But it doesn't mean how much we sell in the last quarter. Because when you order 1000 pieces of goods, your sales must be less than 1000, and there will be a certain amount of stock. We need to figure out how many out of stock sales and how many goods are sold in this year's sales season because they are discounted in order to reduce the final actual inventory, so that we can analyze whether the sales data of the year are still rising or actually beyond the sales capacity of the stores. In addition, some franchisees believe that there is still a certain amount of stock in the shop, and this amount should be reduced in this order. This idea is also open to question. In some brands that are not particularly popular, such as men's clothing, they can deduct part of their stock but not all of them. For brands that are more popular (such as women's wear), they can't be reduced. Because last year's clothing got together this year's display, can only play a counterproductive role. The inventory left last year can be considered for promotion before the new product arrives this season.

We should also take the actual data of sales as a reference for different types of color occupation. For example, in the next season, the proportion of dark and plain colors tends to be a little bit higher, while the upper ones are more colorful and bright. These can not be joined by businessmen themselves, but through sales data analysis.

For example, how many shirts sold last year, how many pants sold and so on, how many jeans, trousers, trousers and seven pants in trousers? Statistics and analysis are necessary. On the other hand, we need to see which types of sales are difficult and what kinds of sales have potential, so that we can make appropriate adjustments after the statistics.

You can't take it for granted in determining the size of the order. Some franchisees believe that we are in the north and should have large yards. This is not precise enough. Sales analysis Give a specific size ratio. In addition, the sizes of different categories in the same area can also vary. For example, according to the Convention, women's wear sling is more attractive. Generally, people who are overweight tend to wear sling. The sales of small sizes may be slightly more than that. The windbreaker category is generally loose. Some brands of windbreaker may still be more professional. Maybe the sale of a larger yard is better. All of these may be different, so we must take the analysis results of sales data as the basis.

The above four aspects of data statistics and analysis are very important. Franchisees must do a job before ordering. In addition to these aspects, according to the brand positioning, there are other data that need to be statistically analyzed. For example, in the specific style. Men's wear In the suit, the ratio of double fork and single fork, the ratio of two buttons and three buckles and so on; the proportion of professional shirts and casual shirts in women's shirts, etc. There are also sales proportions like fabric, flower sales and T-shirt sales. Statistics and analysis are necessary.

Last year's sales figures were for reference only, and this year's sales growth rate this year. We can analyze the growth rate of our stores according to the sales potential and actual sales status in the past few quarters. Of course, the growth rate of performance does not mean that the growth rate will not be reduced, or because of competition, management, brand and other reasons, the growth rate is negative, which also needs to be considered.

some Franchisee The selected brands are opened in the first year, so there is no sales data for this season. What should we do? Generally speaking, there is no order in the first season when the shops have just opened, because the order has already been completed. Some Brand Company orders will not be ordered in the first 2-3 quarters, but will be distributed by Brand Company. The first time these new franchisees take part in the order meeting, they need to count the data in the preceding quarter, then estimate the total amount according to the local quarterly sales time and sales volume, and communicate with the old franchisees in the order meeting, especially the more close partners. The specific sales time and the proportion of sales should be analyzed according to the local actual situation, and each big area may be different. For example, the summer in the northern region is shorter, and the sales time in winter is longer. In the Yunnan Guizhou area, the four seasons are like spring. There is no winter in Guangdong and nearly half of the sales time in winter.