2 Basic Elements Of Apparel Franchising

At the beginning of the year, we should begin to prepare, whether it is a research project or a study.

The business skills of opening a shop are all attentive. Clothing is careful to drive the boat for ten thousand years. Be careful and careful. Different stores have different customers, but different stores and places must know which type their customers belong to, and which places can attract consumers.

No analysis, blind entry.

Many people decide to do business, and they want to start it all at once.

Time is good, but no analysis or planning is a blind action.

Although business is small, it is hard to invest money and energy, so it is necessary to do some basic analysis before the clothing store opens.

At least answer a few questions: where to do? What style to do? What price to make? What price? Do you make the style and price match with the business district? What characteristics do you want to make? Why do consumers choose to buy your clothes? If the answer to these basic questions is not clear, it is best to look at the market first and understand the market situation.

Franchisees can store shops that are highly selective, such as clothing stores.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated.

Therefore, there is a better selectivity.

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1, we must grasp the combination of business district and residential areas and pursue relatively stable customer groups.

2, we should grasp the distinction between the flow of good people and the traffic volume, and pursue the flow of higher people, so as to avoid the inconvenience caused by high traffic flow.

3, housing structural safety, power facilities are complete, not affected by climate, demolition and other factors.

4. Combined with the study of the survey results, the following location strategies can be used to determine the location of the store:

A, take a ride strategy: in principle, the store should not be too close to the size of its own clothing store. However, if the clothing store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the competitors' resources effectively.

B, the strategy of standing out of the crowd: when your shop is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

C, shoulder to shoulder strategy: put their own shops in the high-end shops, and coexist with the top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

D, the advantage and exclusive strategy: if it is found that there is a region where a certain target consumer is concentrated, but there is no similar shop nearby, at this time, you should be the first person to eat crab.