Domestic Children'S Clothing 2 Trillion Fierce Competition Behind The Market

Thus, the magic "2 trillion" has been sung to the present 2015 since 2012.

It is precisely because of the temptation of "2 trillion".

With the maturity of development and the saturation of competition, we find that all "other" industries are beginning to March.

Now.

with

For example.

According to the National Bureau of statistics, the volume of clothing retail sales increased by 11.5% over the same period last year. The growth rate was 13.6 and 6.2 percentage points lower than that in 2011 and 2012 respectively, showing a three consecutive year slowdown, the lowest since 2003.

The clothing industry is gloom, but the children's wear market is getting better.

According to the insiders, the retail sales of Chinese children's wear market will double by 2012~2017, and the compound growth rate will reach 20%.

It is estimated that the size of children's clothing market in China will reach 140 billion yuan by 2015.

As a result, a large number of adult garment enterprises have opened up children's wear front line, some have increased the market strength of children's wear brands, some have opened up new "small" production lines, some have promoted joint animation brands, even extended their own brands to anime, and built baby centers and children's cities.

You will find that not only your peers are competing with you, but also people from other industries will compete with you.

The original drink of a children's drink on the supermarket shelves; the original toilet paper is all in the making diapers; originally made a cup of sticky rice Mickey Mouse can sell bottles.

Moreover, in order to expand the competitive advantage, some local tyrants will constantly increase their own quantity.

1, the expansion of the category: the original diaper only to start to do baby wet towel, even care supplies, because the more the more complete categories, wholesalers and retailers will be more willing to cooperate;

2, expand the brand: buy a clothing brand, joint venture a foreign brand, acting several animation images, so that the market has been fully covered, there is always a flower.

3, expansion channels, offline, online, O2O, one can not be less.

What is even more interesting is that Internet Co, which seems totally out of bounds with babies, is also going to join in the fun.

360 out of a child's watch, music looks at the toys.

The key is not what products they produce, but the marketing genes of such Internet Co are too strong, their promotional ideas, and their public relations ability are the traditional baby business enterprises can not catch up with their wings.

In view of this, it is like a business with endless investment and no competition.