Great News: Chengdu Shoe Industry Won The "China Patent Award" Crown.

Learned from the women's shoes of China, Chengdu shoes enterprises footwear industry A pair of creative women's shoes designed by the company has recently been awarded the sixteenth China Patent Award "China Design Excellence Award" and became the first shoe brand in China to win the award. The women's shoes are from the young designer Wang Pingzhi, who is only 37 years old. The women's shoes have perfectly integrated the original art, human mechanics and practicality, and have realized the rapid transformation of patented technology to mass production. At present, the women's shoes have been exported to Asian and European countries.

In December 26th, I contacted Mr. Wang Ping, a young designer far away in Guangzhou. He graduated from Shanghai Art and Design Academy and set foot in the design of ladies shoes in 1998. Now he serves as the brand design of high-end shoes for the company. To win the National Award, he faced it with a common heart. This kind of "bottom" is because he has long been the judge of the domestic footwear industry award and the instructor of the shoe design industry.

"Winning is a surprise, because our company has a relatively high level of overall design, and the level of R & D has reached the international first-class footwear brand level. In the past, we went to Italy and other countries all the year round to learn the advanced footwear design concepts there. Now their designers are beginning to learn from us. Our domestic shoe industry R & D design level has been developing rapidly. According to Wang Ping, in August last year, when he was thinking about the design of women's shoes, he suddenly caught the inspiration of designing this woman's shoes, and was convinced that this woman's shoes would be recognized by consumers.

This woman's shoes are condensed. Designer The idea of ingenuity has perfectly integrated art, mechanics and practicality. According to Wang Ping, this women's shoes have two most obvious design features, which are concentrated on the zippers and soles. The zippers can be pulled from the top of the female boots to the bottom of the shoes, so as to realize the closures of the women's boots. This nearly exaggerated design brings convenience to women's shoes, easy to clean the inside of the female boots and avoid dust entering, and consumers can change the vamp at any time according to their personal preferences. The soles are designed with 6 natural rubber blocks according to the principle of human body, and the natural rubber has the characteristics of elasticity and wear-resistance, and the size and location of the 6 natural rubber are all different, and the factors such as the force and comfort of the sole of the wearer are fully considered.

　　 Women's Shoes The design is the source of the survival of products and enterprises. The "tide shoes" launched by the card and footwear company has not stopped at the patent level, but has achieved the rapid listing of the high-end "tide shoes". This "wave shoe" has only sold 12 thousand pairs since August last year, and has been exported to Russia, Japan and other Asian European markets.

"Leather shoes industry is a traditional industry, but its independent innovation ability is weaker than that of other high-tech industries. The competition gap between us and international famous brand shoes is mainly due to the gap between creative design and intellectual property protection." Liu Ying, the chairman of the chairman of the company, told reporters that the patent application is easy, it is very difficult to transform the patent technology quickly and efficiently. In recent years, the company will enhance the capability of independent innovation as a key task. The annual R & D cost of technological innovation exceeds 3% of the company's revenue. At the same time, the company has set up the first leather shoes industry technology center in the western region, and has been approved as the Chengdu Municipal Industrial Design Center and provincial technology center.

According to the reporter's understanding, the company has attached great importance to the application of patent technology in the field of footwear design. For this purpose, the intellectual property management system has been introduced, and these systems have been running throughout the R & D design of new products. As long as new product development and design are carried out, patent queries are strictly followed according to the process. Meanwhile, the company arranges employees to receive professional training in intellectual property every year, and is ready to prepare patent infringement and safeguard rights.

The "China Patent Award" is the only government department award specially awarded to the invention patent granted by the United Nations, which has been recognized by the World Intellectual Property Organization of the United Nations. The China patent award was established by the State Intellectual Property Office in 1989. The award standard not only emphasizes the level of patent technology and innovation, but also focuses on its application in the process of market transformation. At the same time, it also puts forward requirements for its protection and management.