ASOS Sales Break Through In Holiday Season

The ASOS PLC (ASC.L), the biggest fashion seller in the UK, released yesterday's updated holiday season sales figures showing a slight improvement over the first quarter.

In the first nine weeks as of January 9, 2015,

Retail sales grew by 15% over the same period last year, and the increase was mainly contributed by the 27% growth in the UK market.

After regressive growth in the first quarter of 2%, it rose by 5% annually, indicating that regional pricing began to work together.

However, the proportion of international sales dropped from 56% in the same period last year to 51%.

Gross profit margins continued to shrink, down 200 basis points compared to the same period last year.

Nick Robertson, chief executive of ASOS PLC (ASC.L), said that the performance of the past six weeks has met expectations, so the annual sales and EBIT pre tax profit margins remain unchanged.

ASOS PLC (ASC.L) opened 9.57% higher on Tuesday and reported 2655 pence, up to 12.22% after the deadline.

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With the announcement of the announcement of the termination of restructuring of Busen's Brand Company, the cumulative decline in the three day after the resumption was over 20%.

Stock is only an intuitive reflection of company performance.

This year, Busen's net profit in the third quarter was -4563.56 million, down 554.74% compared with the same period last year.

According to statistics, in the first three quarters of this year, the performance of nearly 60% clothing listed companies declined.

Reporters combed the third quarter of 2014 men's clothing brand enterprise's earnings report found that men's clothing brands are almost falling.

Seven wolves announced the first three quarters of operating income of 1 billion 731 million yuan, a year-on-year decline of 25.06%; net profit attributable to parent company 228 million yuan, down 38.74% compared to the same period; the company expects 2014 annual performance fell to 20%~40%.

The first three quarters of the year were 1 billion 495 million yuan, down 15.07% from the same period last year, and the net profit attributable to shareholders of listed companies was 306 million yuan, down 27.99% from the same period last year.

In the first three quarters of the year, the company's revenue was 2 billion 641 million yuan, down 18.76% compared with the same period last year. Net profit attributable to shareholders of listed companies was 146 million yuan, down 166.67% from the same period last year.

The three quarterly report of 2014 announced by the wedding birds showed that the company's operating income in the first three quarters of the company was 1 billion 596 million yuan, an increase of 2.82% over the same period last year, and the net profit attributable to shareholders of listed companies was 127 million yuan, down 18.89% from the same period last year.

Kaiser shares in the first three quarters of 2014 achieved operating income of 355 million yuan, down 1.93% from the same period last year, and realized net profit of 7 million 373 thousand yuan, down 67.85% from the same period last year. In the three quarterly report, Kaiser shares also predicted net profit of 5 million 80 thousand yuan to 12 million 700 thousand yuan in 2014, down 50% to 80% over the same period.

The reasons for the decline in corporate profits are basically the same, "macroeconomic impact", "weak terminal demand", "channel reform" and so on.

Kaiser shares believe that the main reason is the fierce competition in the market, the terminal demand of the textile and garment industry is still weak, the terminal sales pressure is large, the profit margins are reduced, and the company's operating profit has declined.

The seven wolves believe that the main reason is that the decline in orders from customers in 2014 will result in a sharp decline in revenues.

Hinur said that the main reason for the decline in performance was due to the macroeconomic impact, terminal consumption continued to slump, and the company to help the franchisee ease the pressure on inventory, reorganizing channel products, resulting in a decrease in sales of franchised stores.

Busen shares attributed the decline in performance to the fact that the overall market situation of the company is still grim, the clothing terminal market is weak, the customer orders are reduced, and the sales scale is declining.

"The cost of new and old businesses has increased, but the new growth point has not been fully released" dragged down the company's performance.

In the view of Liang Runyi, a clothing retailer consultant, the reason for the decline in the profits of menswear brand revenue is more important. These enterprises do not really care about the whole internal management system, and the internal friction is very serious, especially in the layout of internal communication and organizational system.

In addition, the focus of enterprises is not practical enough, the market layout is not refined enough, and so on, is also one of the reasons.