The Forty-Fourth Frankfurt International Home Textiles Exhibition Will Be Held.

Germany Frankfurt At 9 a.m. on January 14th, The forty-fourth Frankfurt international home textiles exhibition (Heimtextil 2015) opens at the Frankfurt Exhibition Centre.

Board member of Frankfurt exhibition company Detlef Braun The exhibition shows that 2759 exhibitors from 68 countries and regions in the world exhibit an encouraging growth of optimism compared with the scale of 2718 exhibitors in 61 countries last year. The vitality of the exhibition is consistent with the market trend of the latest statistics of the United Nations Industrial Development Organization (UNIDO). According to UNIDO statistics, the growth rate of global textile production was about 5% at the beginning of last year, but the whole year showed a slight decrease. Driven by the resumption of consumer confidence in the United States, the global textile market is expected to continue to show slight and optimistic growth expectations in early 2015. Following the United States as the world's largest textile consumer market, the Asia Pacific region, such as China and India, has received more and more attention.

At this year's exhibition, 342 local exhibitors from Germany, an increase of 3% over the previous year. A total of 544 enterprises in China, exhibiting an increase of 6.25% over the same period, are the largest overseas exhibitors. Followed by 390 in India and 219 in Pakistan, the scale of exhibitors in India and Pakistan remained unchanged.

There will be several highlights in this exhibition: "theme park" trend release area, green textile and sustainable development, digital printing technology and market research, consumer habits research of home textiles, and the development of e-commerce.

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In Zhang Xueshan's view, after years of development, China's exhibition industry has entered the era of "capital plus resources + brand". At the same time, it has entered the stage of "stratification", and the whole industry must face the harsh reality of survival of the fittest. Some of the exhibition companies with strength will emerge. In the next 10 years, China's local convention and exhibition enterprises will grow larger and develop faster. By 2020, China will produce the largest exhibition organization in the world. Because China has the advantage of developing the exhibition industry, the Canton Fair has already achieved the first global scale.

Zhang Xueshan stressed that private exhibition enterprises should not simply pull their cars down, but also look up the road. Especially when they are bigger, they should give consideration to retraining their employees' professional ability. According to its introduction, Zhenwei's employees have the opportunity to study out of production for a week, and grasp advanced information and technology while learning theories.

It is reported that in Zhenwei's strategic development plan, the re education of the existing staff is an important step. This may be to reserve talents for the future development of enterprises.

Zhenwei is rated as the largest private exhibition enterprise by the industry, so its development trend is also attracting much attention.

Regarding the goal of Zhenwei, Zhang Xueshan only revealed that Zhenwei should be a global conference and exhibition service provider, reconstructing the value system of exhibition industry and extending the exhibition industry chain.