The Eleventh China Convention And Exhibition International Cooperation Forum (CEFCO) Will Be Held In Kunming.

A brainstorming about the exhibition economy is about to take place. From Thursday to Saturday, the third major international exhibition professional forum, the Eleventh China Convention and Exhibition economic International Cooperation Forum (CEFCO), will be held in Kunming. The brand forum of the National Convention and exhibition industry will bring together more than 600 international and foreign exhibition industry elites and businessmen.

The industry believes that this is a signal for Kunming's Convention and exhibition industry to enter the high-speed development. After shouting for more than 10 years, the Kunming Convention and exhibition economy is really burning this time, and the whole industry has entered the high speed growth range.

The soliloquy of an exhibition journalist goes from once a year to once a month.

South fair, Stone Fair, agriculture fair, Tea Expo, jewelry exhibition, car Expo, fair, housing fair, Asian spice convention, golden Fair...

Speaking of last year's running exhibition, a Kunming paper media reporter Xiao Shu can't break 10 fingers and go for 8 years. Her feeling is that the current exhibition is getting more and more frequent. "8 years ago, the annual exhibition is the Kunming fair, and in those years," the influence of 99 World Expo is fading away, and the Kunming hotel industry is also a bit depressed. "

The change began in the past two years. "It was very obvious last year. I have to run a large exhibition in almost a month. It is not a national conference and brand annual meeting. The new five star hotels in Kunming are full of national activities."

The Convention and exhibition industry can not only bring direct income such as rent and construction costs, but also stimulate or indirectly lead to the development of dozens of industries, which will have a significant impact and catalytic effect on the economic development and social progress of a city or region.

In fact, Kunming's industry concentration and system integrity, and various exhibitions, workshops, and product launches that are linked to the industry have led to the development of the exhibition economy and the mutual promotion of industry and exhibition.

The city has held more than 100 large-scale exhibitions and conferences throughout the year. It has formed a convention and exhibition structure based on China South Asia Expo, China Kunming import and Export Fair, China Kunming international tourism fair, China Kunming International Flower Exhibition, China Kunming Pan Asian international agriculture fair, China Yunnan Pu'er tea International Expo Fair, China (Kunming) Pan Asian Stone Culture Expo, China (Kunming) Pan Asia International Auto Show and other large-scale exhibitions. It is supplemented by the GMS six country commodity exhibition, Meng Zhongyin Burmese Economic Cooperation Forum, China Kunming Nie International Music Festival, and "10 3" Media Cooperation Symposium.

A hotel manager's vision for high-end meetings and even a single room is difficult.

The heat of Kunming Convention and exhibition is evident from all kinds of related industries.

"We have been in business for over a year and have not competed for local tourists. In fact, we have brought a lot of meetings from outside the province."

Kunming InterContinental Hotel relevant responsible person said, at that time, InterContinental Hotel entry into Kunming is the unique tourism conditions here, "when 99 World Expo, Kunming has many large.

Settled, but the follow-up market has not been nurtured, leading to the withdrawal of these brands, but we believe that Kunming's fresh air and human geography are good, and it is an ideal conference capital.

Since the opening of InterContinental Hotel in Kunming, the hardware and software of the exhibition industry have been greatly improved. "Many large enterprises' meetings are willing to be sent to Yunnan. For example, the annual meeting of a high-end automobile brand will have hundreds of people's scale, and the requirements are very high. The promotion of Kunming's reception capability will inevitably bring more and more high-end customers."

This person in charge said that the InterContinental Hotel in Kunming is difficult to find during the peak season. Especially in summer and the end of the year, there are always a few big activities, which are large companies in the field.

She believes that there will be more high-end hotels open in Kunming in the future, and the competition for conference reception will be bigger and bigger. "It can be expected that more national companies will choose the conference to Kunming, and we will continue to make progress."

And the Internet leaders are also sensitive to this trend. For the first time, the layout of Kunming, the largest domestic conference venue search booking platform, will be initiated by Tang Liang, founder of Tang net, in Kunming. When developing business in Kunming, the exhibition industry is actually the largest industry. There are inherent advantages in Kunming. "Attracting business travelers to destinations is an important means to promote economic development in the global cities. The first step is to find relevant information on the Internet on the Internet, and the second step is to achieve the reservation of destination resources."

In a crisp winter day, a Volkswagen appeared on the snowy mountain halfway up the mountain, and the Jade Dragon Snow Mountain was a shock and novelty. This is a new exhibition company based on a travel agency.

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The Convention and exhibition economy has been shouting for many years, but it really started from two years ago.

Zhu Bowei, general manager of tourism economics, President of Kunming Travel Industry Association and general manager of Kunming scenery international tourism company, regrets that mice and tourism are born twins. The exhibition industry can not only bring direct income, such as rent and building costs, but also stimulate the tourism industry in the province. Unlike tourism, the exhibition industry has its own professional requirements. "Arranging the food and lodging line is too low end, making small money, and the professional exhibition economy is the embodiment of ideological value, that is the big money."

Zhu Bowei said that since 2013, the government has strongly encouraged the development of the exhibition economy, and the Kunming scenery and international travel company has also established the Yunnan scenery and excellent exhibition limited company in this year. "Facts have proved that we have taken the right step, the exhibition company is growing at a high speed every year, and 2014 has doubled the business income of the previous year. From the beginning of this year, the booking of the conference has been very impressive. Now we have signed a large-scale commercial exhibition with many famous brands."

At the same time, the hardware of Kunming Convention and exhibition is also improving. Apart from high-end brand hotels entering Yunnan, 2600 meters across the north and south, 1000 meters across the ground and 14 meters on the ground level, the Kunming Dianchi International Convention and Exhibition Center, which plans 2280 mu of total land, will be put into use in June.

But the rapid development also exposes the main contradiction existing in the industry. "Talent is the problem. What high-end customers value most is the practice of target pursuit. To see the strength of a convention and exhibition company is to see the status of professionals such as designers, engineers, but Yunnan is very short of talents in this field."

He believes that in order to strengthen the exhibition economy in Yunnan, we must start from the foundation and keep up with the relevant majors in higher institutions.

Zhu Bowei introduced that the most famous exhibition city in the world is Frankfurt. "The exhibition here is not free for 365 days a year. Construction machinery, tobacco machinery, cosmetics, clothing and textile industry are numerous. The exhibition industry has not only promoted the economic development of Frankfurt, but also promoted its tourism industry, making Frankfurt an important tourist city, and has been praised as an important window for Germany."

It is said that "the turnover of 1 euros in the exhibition industry can generate 5 euros in revenue for other service industries in the host city".