The First "Holly Prize" Of The "Oscar Prize" In The Fur Industry Is Solemnly Announced.

On the evening of January 14, 2015, the first "Holly prize", known as the "Oscar prize" of the fur industry, was unveiled in Beijing Hua Bin opera house, becoming the first international award in the fur industry of China. Ren Youfa, chairman of China Leather City, Haining, China Agricultural Development Limited by Share Ltd and Dalian Minmen Co., Ltd., China fur online founder Xie Yao, Harbin Hongkong fur city Wu Zhi and chief designer of Tianjin Ying Tai Leather Fashion Co., Ltd., Wu Xuewei, won the annual awards of entrepreneurs, business awards, cross-border innovation talents award, Rookie Award and Designer Award, becoming the star of the night. More than 200 industry elites, including fashion, fur, financial investment and Internet innovation, have witnessed this event.

The appearance of the "Holly prize" ended the current lack of international awards in China's fur industry, which is a great event in China's fur industry and a concentrated display of Chinese fur enterprises, entrepreneurs and designers. As the initiator of this "Holly prize", Copenhagen fur is the world's largest auction house of fur materials and the leading fashion brand of fur materials. Copenhagen fur industry has two functions of industry associations and auction houses. More than 60% of the world's fur materials are sold by the auction house. The "Holly prize" launched by Copenhagen fur is worthy of the name.

The emergence of the "Holly prize" also reflects the new thinking of the traditional fur industry under the Internet thinking, that is, fur consumers are "vermicelli", and the "fans era" of fur industry has arrived. And "fans" corresponds to "stars". Therefore, the main purpose of the "Holly prize" is to give Leather and fur "Fans" have set up China's most famous star fur brands, star fur entrepreneurs and star designers, so that fans can have stars to catch up with and stars to make powder.

In fact, fur, as a traditional handicraft industry, focuses on personalized products, forming some natural contradictions between the mass production of the Internet, the mass production of industrialization, and the development of fur becoming younger and fashionable. If the fur industry can not be changed through youth, fashion and the introduction of Internet thinking, this contradiction may become an obstacle to the development of the fur industry. For example, the fur industry is mostly manual workshop production in the past. Due to information asymmetry, it is hard for consumers to know where the best fur handcrafts are, and it is hard to know which brand and quality are better. The "Holly prize" is to break the asymmetry of information, so that more fur consumers can understand the star enterprises in the industry. brand And designers.

What is really important is, " Holly Award The award platform can promote the healthy development of the whole industry chain of fur industry. On the one hand, in the upstream, we need more people who know fur culture and fur technology. On the other hand, we need support from fashion designers, cross border designers, fashion brands and fur sales channels in the lower reaches, so that fur industry and fans can win a win-win situation.

Through the "Holly prize", fur consumers can understand and understand the "big gods" characters behind the fur. They have been struggling for many years in the fur industry, and the enterprises and brands they run are usually the "giants" of China's fur industry. However, many years of low-key habits in the industry, so that most of them "still half a face covered with a pipa, in the boudoir people did not know".

For example, this year's "annual award" and "entrepreneur of the year award", which are included in the "winter Award", include Feng Baoxing, chairman of Dalian famous mink limited company, He Sucheng, general manager of worth agricultural development Limited by Share Ltd, Zhang Mian, general manager of Harbin Jin Shiqi Trade Co., Ltd., chairman of Haining Leather City China, Zhejiang Changqing Holding Group Co., Ltd., Yuyao China fur city chairman Hong Boan, Hongkong Tianjin Garments Co., Ltd., Liu Weici, etc., each of whom is a "God" class who has been deeply cultivated in fur industry for many years.

Through the "Holly prize", fur consumers can also "powder" some well-known fur designers, industry elite. For example, Xie Yao, the founder of Chinese fur industry, the founder of the POLAR DECK, DECK, the designer of Tianjin Fur Clothing Co. Ltd., the Chen Wangsheng of Tianjin's Patti Fashion Co., Ltd., Chen Wangsheng, the Hongkong royal purple orchid group's Hao Ni, Wu Zhi, Harbin Hongkong fur city, etc., and the chief designer Wu Xuewei of the Tianjin designer of the year's Designer Award, the famous brand designer of leather fashion designer / Robert GIRME (ROBERT GIRME), and the designer of /Beautyberry, the founder of /Beautyberry, are the elites of the fashion and design world.