Yu Faction Wants To Build Its Own Brand By "Hanfeng".

With Chongqing City Clothing enterprise Continuous transformation and upgrading, more and more brands began to target foreign design concepts. Yesterday, at the invitation of the Yu Pai dress Association, the Korean garment industry association took part of the fashion designers to visit Chongqing. Qu Lunchuan, President of the Chongqing style clothing association, said that the association wanted to introduce advanced Korean clothing design concepts and speed up. Independent brand Build. The Korean clothing industry association also expressed its intention to set up a studio in Chongqing to provide clothing design, brand packaging and other services for Yu faction clothing.

　　 Chongqing style dress Qu Lunchuan, President of the association, said that Korean clothing design has always been in the forefront of fashion, and also has a large number of excellent design talents. At present, Chongqing clothing is being transformed to build a brand. We hope to accelerate the development of the independent brand of Chongqing garments by making up the platform of Sino Korean clothing design exchange platform, to make up for the short board in the design, and to learn advanced concepts in management, marketing and other aspects.

It is understood that in the context of the continued weakening of the environment, Chongqing style clothing continues to be purely wholesale mode has not been feasible, many enterprises decline in orders, profits become thin.

Qu Lunchuan said that in order to break through these development bottlenecks, many enterprises in the Chongqing clothing association are transforming into brand building. This time, the invitation of the Korean apparel industry association to visit and exchange is hoping to strengthen their learning of clothing design and brand operation concept. In the future, according to market demand, we will strive to send local fashion designers to Shanghai studio of Korea garment Talent Development Institute for professional training, and organize enterprises to visit Korea.

Xu Yongjiu, director of the Shanghai Representative Office of the Korea Clothing Industry Association, said that at present, the Korean clothing industry association has cooperation in the coastal areas of China. It also hopes to further explore the mainland market. If the conditions are ripe, it hopes to set up a studio in Chongqing to provide clothing design, brand packaging and other services for Chongqing clothing.