The Textile Industry Has Always Been A Pillar Industry In Wuxi.

The development of mobile Internet is flourishing, which brings opportunities and challenges to traditional industries.

How to seize opportunities and strive for pformation in the Internet age? The beautiful scenic Network Technology Co., Ltd., located in Shanshui City, Wuxi, has developed its unique development direction with the help of its own advantages.

In October last year, the company became the first and only enterprise in China to focus on the smart cloud service platform in the textile and garment industry.

As a pioneer of textile industry's flexible supply chain integration service platform, relying on the profound understanding of e-commerce and skilled textile service supply chain management technology, the use of "cloud strategy" has not only quickly moved to the forefront of the development of the industry, but also played a leading role in the "yarn" country, and has also become a strategic partner of Alibaba.

Origin: the Internet of textile industry set sail

Talking about the origin of the establishment of the company, it is also necessary to start from a visit in 2013.

In 2011, Alibaba put forward a new e-business service mode, CBBS, which was put into practice in 2013.

The project aims to open up industry information and allow all enterprises in the industrial chain to participate in full competition.

At that time, Zhang Lei, a senior expert in the supply chain of wool textile industry, was invited to visit the Alibaba.

The talks were carried out very enthusiastically, and the ancient textile industry found a meeting point with the new Internet.

The application of Internet in industry can bring huge benefits.

Raw materials, production capacity and important elements of these industries have formed a huge industrial ecosystem on the Internet. The Internet trading platform can effectively solve the problem of information asymmetry in traditional B2B business pactions, break the traditional interest system, and enable enterprises to provide consumers with products that are more expensive and more in line with market demand.

Alibaba has long sought to establish an Internet trading platform 1688, but through time it finds that the 1688 platform needs more "professional" service companies.

The team headed by Zhang Lei soon realized that according to the resources accumulated in the industry for many years, it can make a great contribution in the broad field of industrial Internet.

Based on the vision of making the most professional textile Internet e-business platform, the team quickly built up and introduced the venture capital company, and settled in Shanshui City Park in Binhu District of Wuxi through investment promotion.

"The original production and sales mode of our textile industry is probably like this: a manufacturer issues a design draft to the manufacturer, and the manufacturer needs to purchase raw materials and accessories first, then make a plate, make samples, and then see whether the sample clothing can satisfy the manufacturer, and then modify thousands of pieces.

After months of production, they are made and sold to stores.

Often, the garments currently produced will not be sold until next year.

This brings a lot of problems. On the one hand, whether the design keeps pace with the times, and on the other hand, the sales of stores also bring a lot of backlog.

But now it is different, it is often the manufacturers first make small quantities of clothing to the network for sale, sell well, we generally call it "explosive money", plus single, additional production.

Mei Zun network president assistant Marco introduced that at present many businesses have done such an operation, which can be achieved technically.

"Everything is guided by the needs of consumers."

According to Marco analysis, according to the company's predecessor's experience in many years of operation in the industry, the company believes that such a platform should be constructed to solve most of the problems for Consumer, Business, Busi-ness and Service Part-ners.

This is the company's CBBS project.

Mei Zun has named this set of e-commerce solutions for the development of traditional textile and garment industry.

Through the APP software on smart phones, we can achieve seamless connection between garment designers and garment manufacturers: cooperate with domestic well-known brands and top clothing business operators, provide terminal push path for design works, fast market feedback, realize the high efficiency of design works, and cooperate with thousands of knitting factories in China to provide technical information and proofing merchandising service for designers.

Marco said frankly that the company is still at the stage of R & D.

Although some of the generation operation projects have reached about 3 million yuan per month, the development of cloud platforms or APP needs to invest a lot of money.

At the same time, the integrity of the industrial chain needs to integrate more resources, such as some universities and original designer teams, raw materials suppliers, channel providers and so on.

At present, the company has already worked with several well-known manufacturers in China, and its business has penetrated the industry supply chain of about 60% to 80%.

Not long ago, the company worked with Alibaba to organize a "Cashmere Festival" for the famous crystal brand SWAROVSKI and several famous cashmere brands. The crystal was recommended as an excipient for cashmere products.

After the conclusion of the activity, the turnover is over 100 million yuan.

"In 2015, we plan to organize 2 large-scale online conferences with cashmere and wool as the theme, 4 to 5 O2OWORKSHOP.

Support 100 raw materials, 100 factories and 100 design institutes to our service platform, and organize large scale retail support activities for the commodities ordered.

Marco said that the long-term goal of the company is to establish a nationwide textile industry cluster centered on the "Mei Zun" network.

Through the promotion of partners Sina micro-blog, the platform has attracted investment from many well-known brands to enter the cloud building of Mei Zun textile.

Mei Zun network is also building the cutting-edge garment industry cluster ecosystem (O2O) in the landscape city of China, and innovating the new production mode of cloud integration, cloud design and cloud service in three cloud integration. It provides one-stop service for clothing industry, including raw material procurement, clothing design, trade documentary, electricity supplier's pport camp and financial services.

"I hope to become the most influential platform in the textile industry through 5 years or so."