R-Me Designer Ajoy Sahu Launches 2015 Spring And Summer New Season Shoes.

Ajoy Sahu, Prada's former chief designer of the international fashion circle with innovative design, took the footwear brand R-Me, founded by him as creative director, and landed in Shanghai, China in October 19th. She participated in the new exhibition of Shanghai time hall Showroom from 19 to 23.

This is designer brand.

The first cooperation with Shanghai time hall was the first time in China after the trip to Milan, London and Vienna, the 2015 SS new shoe product was officially released in China. The design method of Ajoy Sahu has been applied to the fine details with the help of scientific and technological materials and innovative techniques.

The golden poppy brand logo is dazzling on the floor of the black piano lacquer. On the high and exquisite display cabinets, the R-Me products are attractive and attracted lots of heavyweight figures in the fashion circles. They are impressed by the presentation effect of the exhibition. They also appreciate the design, material and technology of the R-Me. They include professor Anna from the London Saint Martin, fashion designer and blogger Jiangnan, fashion blogger Toni, and so on. At the same time, creative director Ajoy Sahu's Pro kissing attitude has attracted a lot of attention and interview from the big coffee media, including weekend pictorial, Style TV, and tide watching net. In this new product exhibition, the Ajoy concept R-Me showcase, champagne, was first launched by Ajoy Sahu.

The theme of the new season is "FLASHBACK to VIENNA", which started with the designer and creative director Ajoy Sahu's search for the hometown of Vienna.

Mr. Sahu, who was born in the United Kingdom but has a Austria ancestry, has always had a constant feeling of affection for his hometown.

This season, the CAMPAIGN blockbuster "dream back to Vienna" was handed down by Mr. Sahu himself.

Back to his hometown in Austria, Mr. Sahu reproduced the memory of Vienna through the lens. Several R-Me women recorded under his camera were the new women representatives who met in this trip to Austria. Among them, there are artists who are eccentric artists, individual characters, and even celebrities from aristocratic society.

They are not professional models, and the emotions that are shown before the lens are more real and unnatural. They hide strong female strength, which is in keeping with the brand image of the new era that R-Me brand has been emphasizing and looking for.

In the new series of design inspiration, creative director Ajoy Sahu presents Vienna.

Color matching, texture and detail.

For example, the turquoise green appeared in the series, and the inspiration came from the moss marks left in the ancient buildings in Vienna.

On the texture, it extends several special pattern texture of the brand (such as zebra texture CATZ and ZEBY), adds several new texture materials, and narrates the new season series keynote with the LOGO, which is hidden from the poppy structure of the brand design language.

Details, such as the design of soles, signature stitches and leather carving lines from flat bottomed shoes, to the "sensory" symbols in the brand LOGO of high heeled shoes, are a tribute to Vienna's design process, and also the brand's "LUXURY YOU JUST CAN" T FAKE.

The most famous brand in the new series of works.

The series is still the highlight.

Unlike the usual flat shoes, creative director Ajoy Sahu has invented four flat shoe models with unique brand markings (namely, square shoe ANAIS, round head shoe BOBO, collar shoe type COLEEN and pointed shoe type RENATE), and in this season brand name loafer shoe STEFFI and cusp loafer shoe brand STEPHANIE have been branded.

What makes these flat shoes different is the original "Poppy structure" which is simplified by the structural lines of poppy flowers.

"My starting point is to create a new legends of flat shoes or ballet shoes". Mr. Sahu designed brand recognition and functional R-Me flat shoes, completely breaking the traditional flat shoes design, is the innovation of the new era.

High heeled shoes, with heels of 90mm and 40mm, are also full of design traces.

When designing the heel,

Skillfully adjusted the heel of the heel and the sole, making the heel type different from other common high heels, and the lines are more neat.

It is worth mentioning that the emphasis on brand identification "Poppy structure" material, mostly for reflective materials, spotlight effect.