The Killer Pack Of Prada Is The Most Famous Symbol Of Brand.

One season after another, the brand has been releasing the handbags after fine-tuning. Some people (PurseBlog editor Amanda Mull Mull) commented that this is a rather conservative idea. Killer packages only have different colors or sizes. Prada never tries different raw materials or manufacturing processes, which makes the brand itself unable to reach new users, which runs counter to the successful way of Chanel or Fendi.

Ben Shabbat also believes that Prada needs to achieve genuine creative changes to boost brands, create ideal products and attract consumers' interest, which is the key to further recovery of brands.

Retail analyst Robin Lewis believes that Prada

Decline implies the overexposure of brands.

Since 2012, the brand has expanded at an extremely fast rate, opening more than 260 stores, and paying particular attention to the emerging BRICs market.

Of course, it is understandable that brands touch potential new customers. But when brands become ubiquitous, how do they maintain their rarity?

"Omnipresent means death for all luxury brands."

Robin Lewis said, "the problem is that people do not realize that brands are becoming more and more common, and that when people realize this, it is too late.

When people are exposed to this brand all the time, the brand is no longer popular.

He added that in fact, every brand has such a dilemma.

On the one hand, as a listed company, Prada needs to keep growing, so they decide to open more stores, but at the same time, the increasing scale of stores is full of brands. They need rarity to keep people right.

Passion.

except

In addition to the lack of innovation and the risk expansion plan, there is another trend that can not be ignored.

That is, young consumers are becoming more and more aware of the practicality of fashion. Fashion must be an aesthetic symbol that can be understood. There is a strong demand for rival bags as long as you can provide excellent innovative products with both elegance and fashion.

"We see the struggle of all fashion brands," said Lorna Hall Hall, director of marketing intelligence at the WGSN market. "Of course, big brands will not disappear, but they will have to face the new relationship between consumers and luxury brands.

There will always be consumers who want to buy classic luxury goods, but the market is becoming more and more diversified.