Shenzhen, A Famous French Designer

In view of China's advanced clothing and custom market, French fashion designer and Eric T ibusch, LV's former design director, came to Shenzhen to start their own business. Recently, they signed a 5 year design cooperation agreement with the Longhua Rand fashion creative city's brand clothing company.

EricT ibusch has served as the design director for international brands such as LV, DIOR, CH A N EL.

In the 2 spring of September 24th this year, the 2014 spring summer Paris fashion week, although he participated in the exhibition in his personal name, but when he introduced the design works to the media, he mentioned the production place of these garments many times -- Shenzhen's big wave fashion creative city.

A few days ago, Eric T ibusch signed a design cooperation agreement with a 5 year old Chiron dress.

Due to the recession of the economic environment, the European advanced custom dress is facing a decline in recent years. As a luxury consumer emerging market, China has become the focus of international customized brand competition.

Eric T ibusch said that in cooperation with the brand, she was familiar with the Chinese clothing market, had a mature sales channel, and adapted herself to the fashion brand.

He hopes that he can cooperate with Chinese designers and seek more room for development in the design and manufacture of the industrial chain of advanced custom garments.

Liu Lihua, general manager of Jialong clothing, said that meeting the needs of individuation is the trend of the market, but the advanced custom garment market is still in the bud of Shenzhen.

There are nearly 3000 clothing brand enterprises in Shenzhen, and only two or three specialized in private customization.