Ma Yun Has Long Coveted The Cross-Border Nuggets Between E-Commerce And Film And Television.

Now, the subtext of the above assertion in winter is testing the BAT bigwigs who can't wait to get caught up in the film industry.

In fact, compared to the so-called big data, O2O online ticketing and many other concepts, whether it can develop and control more and more high-quality video content is undoubtedly the proper meaning of this proposition.

In the field of Internet literature, Baidu is the first source of the original content, and Baidu is the first to combine the Chinese language and the Internet. The whole Tencent has acquired the grand literature. Therefore, as the largest business platform in the world, Ma Yun has the biggest suspense to discover and play the advantage of the latter.

In early 2014, Ma Yun ho threw 5 billion yuan to acquire the cultural China listed on the Hong Kong Stock Exchange and renamed it Ali pictures. Then Zhang Qiang, former deputy general manager of China Film Holdings Limited, became CEO.

At the same time, Alibaba has launched one of the most popular products of entertainment products and entertainment platforms, which are Taobao movie, which is another quote by Ma Yun.

As we all know, as one of the largest entertainment and entertainment companies in the world, the most proud assets of Warner Bros. are undoubtedly a series of superheroes, such as Superman, Batman, flash man, and super IP, such as Harry and Potter. These are the insurmountable barriers that lie ahead of BAT.

It is reported that in the next two years, Ali film plans to invest or produce 8 to 10 movies, 3 to 5 TV series and network series every year.

In fact, in addition to the marketing support of big data, entertainment treasure and Taobao film, the most imaginative space for Ali's film industry project can be given by Ali's electronic business platform and its entire ecosystem. It also lies in its product and brand implanting space, as well as its development and distribution advantages of movie and TV peripheral products, and the movie peripheral products are just one of the most mature and abundant revenue sources of Hollywood movies outside the box office.

Previously,

The reality TV show "the goddess's new clothes", jointly launched by Tmall mall and Oriental TV, will be televisions, stars, enterprises,

Products, e-commerce platform, consumers and other online and offline resources completely opened up, once creatively subverted the interactive marketing mode of O 2O, and this long tail effect based on the huge user base and big data support of Alibaba's electronic business platform is undoubtedly the most competitive core competitiveness of Ali film in BAT crossover.

Ma Yun for business, film and television between

Nuggets coveted for a long time, and have made great achievements in bridging and pave the way. However, today's Alibaba pictures urgently need to cross the next chasm: how to quickly and effectively copy the advantages of the platform to the field of content production, so that both hands must be hardened, thus completing the magnificent pformation from the downstream industry to the upper reaches of the industry, which will be the key to decide whether Ma Yun can come later.

The domestic film market has long been plagued by the overall scarcity of quality projects. Whether it is Ali pictures or Ma Yun (or even Zhang Qiang), they need box office masterpieces to make themselves famous. This is also the only way to activate the Alibaba film ecosystem that Ma Yun is trying to build.

Perhaps so, at the beginning of the 2015 new year, Ali pictures can't wait to make a start, announcing that the movie "ferry" was officially launched. The film was supervised by Wong Kar Wai and Tony Leung, and its behind the helm was CEO Zhang Qiang, Ali's film industry. With the timely Preview of Zhang Jia Jia and Wang Luodan's gossip, Ali pictures's first show was grabbing eyeballs, but whether the film could bear the weight of Ali's film industry, and became the "ferry man" of Ma Yun's injection of the electricity supplier gene to the film, which remains to be seen.