Retailers Should Learn To Race Against Time.

How does C2B mode operate in the quick response of supply chain (zero inventory)? "Zero inventory" does not mean that there is no inventory, but is based on the fast response of the supply chain as a guarantee, and realizes the business mode of sales with very low inventory and very high replenishment. The central warehouse of the enterprise manages goods uniformly. According to the store's real-time sales data and sales feedback, a small number of shops and frequent replenishment and transfer of goods are made to stores.

The first change in fast fashion is the order meeting, and more of its functions turn into "pick up". According to the dealer's judgement, ZARA will choose the favored style and make plans for the preparation of materials, production and stores according to the historical sales data of the distributors and the display data of each store. At the beginning of the sale season, a small amount of production was made, and a few shops were sold. Store owners can also reduce the number of cargo poles and adjust the display of stores regularly.

At this time, stores Marketing The focus is on finding explosive money, and ZARA itself purchases a certain amount of money. Fabric and accessories To cope with the subsequent market demand. About 15 days later, sales data can support the IT system for further analysis. The explosive products will be found, the factory will start production, and the general store will replenish every day according to the actual needs of the stores. Explosive products generally account for three to 40% of the sales performance of stores, and stores need to put more marketing energy on other products to ensure overall performance.

In every sales season, the trend will always change. Buyers and design departments will analyze and design new products according to various data. Stores will also find new explosions continuously, and adjust the production plan and daily replenishment plan of all products in real time. Because of the different explosions in different areas, the weekly system will provide a transfer plan, through frequent change, into the explosive, ordinary products and new products. In this mode, even at the end of the season, the explosive payment can continue to supply and maximize the sales potential of single product. Through the analysis of IT system, the unconfirmed products that are eventually confirmed and recovered in time will be disposed of quickly in other channels such as special sale and so on, and zero inventory will be achieved in the sales cycle.

The supply chain keeps on going round and round, constantly keeping pace with market demand and adjusting in real time. Finally, we have formed the mode of "what goods the enterprise sells, what stores sell, what stores sell well, what stores do businesses give to stores", and store inventories are driven by sales, and store performance is also created by sales. (represented by ZARA, shoe and garment enterprises establish a specific supply chain cycle diagram).