Oteri J'S Performance In China Is Mixed.

After a year of crazy development, Oteri J's performance in China was mixed.

Enterprises with mastery of brand resources and familiarity with outlets are still striding forward and blind followers are excluded.

Although Oteri J is a hard to conquer format, there are still a large number of retailers and developers in the face of brilliant results.

Shealer, who often swept goods in the village of BST discount, sighed after returning home.

The foreign goods of ole are generally the tail goods that are thrown off by the regular stores. The tail cargo is not entirely old.

When the next season's shelves will flow into Olene, a small number of defective products will occasionally appear.

There are also some of the defaults in the purchase circle, which differ in quality.

Most of these goods are based on basic commodities, and have the same LOGO as big brands, but their materials are obviously different.

On the contrary, because of the limited brand resources, the domestic brand has supported the "half sky" of OLE.

In limited international brands, ultra-low discounts reflect the obsolescence of goods.

At the same time, because the supply of goods can not keep up with the speed of circulation, there is no time to break the goods.

If we take the famous brand + discount mode abroad, most of the domestic outlets can hardly be called the real ole.

Hot orlies sparked the enthusiasm of developers and retailers, but in the core of brand resources and operation, most orlie operations were far from ideal.

Unable to get through the supply channel is a fatal problem for the domestic market.

In Qiao Yu's view, the most difficult business before the opening of orlis is investment.

A brand has 7-10 stores that can only support an OLE shop.

The 10-80 brands of international brands can support an orlis shop.

Last year, more than 60% of the 45 international retailers failed to set up shop targets in China.

This is mainly due to difficulties in location selection and "three public" consumer restraining and other reasons, so that most enterprises have postponed their expansion.

Survey shows that Prada, Burberry, Gucci and other international brands have not achieved the number of shops.

Prada plans to open 7 stores last year, but there are actually only 4 out of them. Burberry has 8 stores, below 11 target level, and Gucci plans to open 10 stores last year, but the actual number of shops is zero.

Zhao Ping said that the international brand is reluctant to enter the market of the ole market in the Chinese market when the shop starts to slow down.

For luxury consumption, most Chinese consumers still remain in recognition of LOGO's disregard for culture.

If there are too many low price shops, it is bound to hit the premium shops with higher commodity premiums.

Qiao Yu believes that to a certain extent, the brand election of orth rice is also critical.

Brand positioning partners will consider the background, such as professional management team, understanding of retail industry, and whether they are flickering shareholders or investors.

When ole came all over the country, the international brand was more cautious about ole.

Because of the existence of agents, international brands do not have a thorough understanding of the Chinese market, and are more puzzled about the development of OLE.

Taking agency mode will make them more anxious.

However, the agency will maximize its interests.

Resources and real estate developers, who are not professionals, can only bear this silently.

Qiao Yu believes that in the next 5-10 years, there will be an ordot shop closing or a major reorganization.

It is revealed that the company is currently in contact with some mergers and acquisitions or powerful alliances.

Strong alliance can occupy a larger market and grasp more commodity resources.

Those who do not take Oteri J as their main business will be affected once sales are in question.

Only professional Oteri J enterprises can persist to the end.

Last year, Beijing pioneered.

To become a dark horse in the ole world.

Over the past year, business performance has leaped from 400 million yuan to 1 billion yuan.

Of the 248 shops, 40% sold more than 5 million yuan, and 15% more than ten million yuan.

Among them, the COACH sales area of 120 square meters is 60 million yuan, and Ping efficiency ranks among the forefront of the domestic ole store.

Talking about the initial stage of the project.

To the future operation, Yuan Zelu, general manager of Beijing's first outlets, said that at the beginning, many suppliers showed hesitant attitude, resulting in the first phase of investment in the project was not ideal.

Yuan Zelu came up with a way to combine the operational thinking of the shopping center with the business mode of the outlets, and build it into an "Otley complex", and now ole is just a main store in the body.

After sorting out the train of thought, the first development of orteis has entered a profitable stage, and nearly 70 stores were opened last year.

In Qiao Yu's view, in the next 5-10 years, there will be outlets or major reorganization.

It is revealed that at present, Seth ole is in contact with a number of mergers and acquisitions or strong joint ventures.

Strong alliance can occupy a larger market and grasp more commodity resources.

Those who do not take Oteri J as their main business will be affected once sales are in question.

Only professional Oteri J enterprises can persist to the end.