The Era Of Shoe Customization Has Arrived.

With the development of Internet, the voice of consumers (C) is getting stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers (B).

The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network.

It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction directly produces commercial value.

Different from the industrial economy, under the C2B mode, fast fashion supply chain has the characteristics of personalization, dynamic, platform cooperation, rapid response and so on.

Traditional footwear industry

Basically the same is the same as the vertical structure, the end is the store and the consumer, the supply chain organization is organized according to the highly planned and large volume, deep stock of the organization of the organization of commodity production, this structure will cause the supply of goods and consumer demand fracture.

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The popularization of the Internet world has been realized, and the concept of "factory" has been gradually changed. From the 3D printing to the laser cutting machine, the "fast plate making" new technology is being developed. Under the wave of industrial 4, the traditional manufacturing plant is constantly open, digital, networked and intelligent, and can run on any scale.

The Internet can touch users, and it will be more efficient to get users' needs and data.

The essence of this influence is to bring traditional highly planned type.

The pformation of organization mode is followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.

This C2B commercial supply chain is different from the manufacturer led large-scale, pipelined, standardized and cost oriented B2C mode. Its core idea is that consumers decide on your marketing form, sales situation, product definition, service definition, production rhythm, and carry out wave and forced pmission in one link of the business chain.

Therefore, this mode of push and pull combined with the production mode and operation thinking of the Internet era is a self-organizing, adaptive, dynamic, and borderless ecological chain. There is more and more interaction between supply and demand, more and more participation, and the borderline is becoming more and more blurred.

For example, Haier has successfully broken down into more than 2000 self-organizing (self-management teams), which operate as follows: employees can form their own ideas according to the characteristics of new products according to the consumers' opinions and market information collected from the Internet.

Once the idea is approved by the management, employees can organize and manage their own team to carry out the project.

The employee should also try to persuade other members of product designers, R & D engineers and marketing experts to join them, and the team members will share the profits that are ultimately obtained.