Luxury: 60% Of Male Fans Are Male.

A joint report from marketing consultant Epsilon and luxury goods research and consulting firm Luxury Institute said that a real luxury consumer means having the financial power to buy high-end products frequently every year, most likely single men in Asia or the Middle East, aged between 25 and 44, without children.

60% of male fans are male.

Traditionally,

They often target customers to women over the age of 45 with net assets exceeding US $1 million, but this is likely to miss the best buyers of brands.

According to the report, half of the luxury brands lose 50%'s main customers every year.

The study compared 30000 major luxury consumers, each year on average.

It costs more than 30000 dollars, with an average volume of over 1200 dollars per shopping paction, a personal net worth of more than 100 million, and a combined financial strength of more than 2 million dollars.

A detailed and interesting classification of luxury buyers is reported.

"Eager buyers" - who want to own luxury goods and do not buy them regularly, usually choose outlets or online luxury discount websites.

"Accumulating buyers" - to save money for a luxury item but not to buy luxury brands frequently.

The "dressed buyer" buys high-end products, but does not have the resources to become a real luxury buyer.

"Iron buyer", the best consumer of luxury retailers, has the financial resources to purchase luxury brands and high-end products all the year round.

Nearly 60% of the real luxury items are men, more than half of them are single, with a net worth of more than 50 million.

Finance plus demand and achievement consumption

There are reasons for men to occupy the position of iron fans. They have financial resources and dominate the family property. At the same time, because of their social needs, they begin to have higher requirements for dressing, and the pursuit of taste has risen to the demand for shopping.

In addition, men's consumption rationality is purposeful, insensitive to discounts, and refreshing to buy things, which is exactly what luxury goods crave most in the economic downturn.

"One arrive

There will be a significant increase in the sale of women's merchandise in the store, while the sales of male products have been relatively stable.

The salesman of Ferragamo said.

In fact, as early as 2008, our Qianjiang Evening News had made some reports on the male consumers who bought luxury goods.

At that time, the men who bought luxury goods, even if they were not "alternative", were definitely "unique".

Because men are not very cold about dressing, such as "women's favorite things to do", let alone spend a lot of money to buy expensive costumes for themselves.

Six or seven years later, these men are still buying their favorite luxury items, from quantity to cost.

Some people spend hundreds of thousands of yuan on their annual consumption. Some people are able to see the show brand VIP free of charge on the four fashion week every year.