Visual Merchandising Of Fashion Apparel Terminal

Lighting is an important part of store display in the terminal space layout of stores. Through lighting, it can create a dreamy effect, which causes consumers to feel comfortable and comfortable, and enhance their understanding of the fashion brand. The design of lighting elements is usually combined with the color design of clothing terminals. By creating a unique and lasting light effect on the visual and psychological effects of consumers, a relatively fixed product color is set up for a fashion apparel brand. Brighten up the product's sense of hierarchy and texture, giving customers a relaxed and bright feeling to attract customers' impulse buying.

Different lights give customers different imagination, and some can also play a role in decorating stores. Lighting design and application play a very important role in visual merchandising. Different lighting colors have different color combinations, which can create different effects. Lighting plays an important role in interior furnishings. It is an important part of lamp design and auxiliary space layout. Professional guidance is necessary. Lighting and lighting should be unified and coordinated in lighting and color utilization. In the specific design, lighting can create the brand image of the product and design it through the warm yellow light. First, display the brand personality and form elegant style. The two is to form contrast between light and shade, and keep fit with the surrounding shop decoration. And make the clothing color and lighting color achieve effective collocation and reconciliation.

Equipped with Store Fashion fashion shop terminal visual design plays an important role in displaying the brand image. If the lack of corresponding props and related soft decoration, the overall image and effect of fashion clothing will not be well reflected in the shaping of store atmosphere. Therefore, in order to carry out a good visual design and terminal display for fashion clothing brand, props are one of the essential design elements. The design of the props relates to the basic decorative materials used for decorating shops and POP advertising, posters and posters, advertising banners, poster posters, light boxes, advertising leaflets, live performances, video playback, merchandise album, and sales. Clothes & Accessories Materials such as shopping guide terminology and other media. The design requirements of the props reflect the fashion and advanced decoration materials, giving people a gorgeous and bright feeling, highlighting the ingenuity and reasonable collocation of the design. Thus, a brand based on lighting, music, light color and materials for fashion clothes will be produced. Visual effect 。

Spatial layout is a kind of overall marketing design. Through the comprehensive use of various elements of the terminal visual design, it forms different consumption routes based on decoration materials, color changes, lighting design and customer needs. Spatial layout is a comprehensive application of the layout of goods and other scenes. It fully displays the brand concept and value, and brand positioning and personality through spatial layout. Let consumers have an overall impact. In a sense, spatial layout embodies brand image and brand personality.

The role of color aesthetics in the design of space scenes refers to the collocation of colors in space scenes. The aesthetic role of color refers to the ability to visually play a certain role in the shape and quality of objects through the collocation of colors. By grasping the color of objects in different places and coloring with different coloring, it can bring about a bright effect and a sense of hierarchy. So that consumers can easily distinguish clothing from many products. That is to say, through the rational design of color space, the space has created an extension space, a distinction space, as well as a balance space and work scene, and make the space appear in the color area and the level space, maintain a kind of coordination, the natural effect of color balance.