La Natsu Bell Starts Partner System

It is reported that in recent October 9, 2014, Shanghai La Natsu Bell Clothing Co., Ltd. listed on the Hong Kong Stock Exchange (hereinafter referred to as: La Natsu Bell) announced the launch of its store partner system.

La Natsu Bell's initiative is aimed at improving the enthusiasm of employees and improving them.

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At the same time, this also means that every member of La Natsu Bell's store will become a "shop partner" and share profits according to the store's performance.

La Natsu Bell said that in this way, employees' sense of belonging to the company should be strengthened.

By the end of 2013, La Natsu Bell had nearly 6000 outlets in the country, but the sales volume was less than 6 billion 300 million yuan.

Cheng Weixiong, general manager of clothing expert and Shanghai Liang Qi Brand Management Co., Ltd., seems that this data means that La Natsu Bell's performance is low and low. In order to improve his performance, La Natsu Bell hopes to use the partnership system to promote the maximum accumulation of these store managers and employees.

Cheng Weixiong said, "

The so-called partnership system is actually a disguised form of open alliance.

Cheng Weixiong believes that La Natsu Bell's introduction of partner system is an innovative attempt, but at present it seems that "innovation" only stays on the concept and will not be of great help to improving the performance of enterprises.

However, this partnership mode is applicable to small entrepreneurial companies, but it has little effect on La Natsu Bell, a large listed company.

However, La Natsu Bell's timely introduction of the new model is also a beneficial attempt for business management.

In this regard,

Cui Hongbo, chief executive officer of the brand management consultant limited, also expressed his view that "the role and interests of franchisees and direct store managers are different.

In the franchise mode, the franchisee is a mode to help the company take risks and gain the interest rate. The partnership system launched by La Natsu Bell is an incentive mode based on interests. The more labor the employees get, the more risk they will need to take.

Cui Hongbo said, "La Natsu Bell's new model is more positive.

At present, the clothing industry is carrying out the reform with the core of shops. La Natsu Bell's introduction of the partnership system is a new model based on the existing shops. This mode is hoped that the company will become better and better, but not because the company will encounter some difficulties and make changes.

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Yesterday, the trend frontline parent company search at the special public notice, said that after more than a year of exploratory testing, the current work is ready, the company will fully open the WeChat public platform business function to the market, to achieve the company's brand clothing O2O shopping mode.

Consumers become members of the "tidal front micro mall". On the one hand, they can place orders at the micro mall whenever and wherever they want. They receive goods from stores or stores and logistics distribution companies. On the other hand, they can share their micro stores with friends and get promotional commissions.

The company provides full product picture library, the front line store can operate according to its own actual situation, set the sale price and commission amount, and realize the same price on the line down line.

The company believes that in order to adapt to the new trend of the vigorous development of mobile Internet shopping, the company needs to actively explore the new mode of O2O marketing under the era of mobile Internet shopping, and open up a broad sales channel for mobile Internet for the company, so as to realize the coordinated development of sales on the offline sales line.