Shoe Industry Makes "Going Out" To Interpret The Development Of Shoe Enterprises In Dongguan

"E-commerce can promote the polymerization and upgrading of manufacturing industry. Ma Yun's greatness is not to build an Internet empire, but to break the information asymmetry and create a relatively fair market environment, so that small and micro manufacturing enterprises can also find market opportunities to survive in time."

　　 Long Yong diagram On the pain of transformation:

"Transformation is to peel off the skin and sacrifice. In the process of transformation, enterprises often fail a lot. At this time, the government should play a visible role in avoiding the collapse of too many enterprises, avoiding the trap of economic development in the moderately developed countries and alleviated the pain of transformation.

　　 France: manufacturing relocation brand Rise

Pierre Bonnet, chairman of the Federation of French shoemaking technicians, said that in 70s and 80s of last century, the export of French shoe industry was very developed. At that time, France also encountered a manufacturing crisis. The specific performance is the substantial increase in labor costs, the French shoe enterprises coping mode is industrial transfer.

More and more French shoe companies are investing in factories in Morocco and Tunisia. At the same time, France also pays more attention to brand development and global marketing. Therefore, although France's manufacturing industry has shrunk, it has retained many global high-end luxury footwear brands and companies, which are good investments in North Africa in those years.

　　 Taiwan: R & D, integration and fine industrial chain

At present, Taiwan footwear industry The low-end manufacturing basically shifted out, leaving mostly the R & D based links. On the other hand, the footwear industry in Taiwan was also undergoing horizontal deep integration, and each of them was responsible for doing a good job in one part of the industry chain.

Zhang Yongming, chairman of Taiwan Meiji Industry Co., Ltd. also admitted that although the shoe industry has been transferred out, the footwear industry has been reduced in Taiwan, but the competitiveness of enterprises has improved. Through a period of running in, the manufacturing industry that is transferred to the outside world can also form an industrial chain suitable for self development.

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"Last year, in the new normal situation of slowing down the domestic demand market, increasing the comprehensive cost and the inherent structural contradictions, the total output of clothing in Henan still maintained a 25.49% growth rate, and the output value exceeded 100 billion yuan, ranking the eleventh among the top eleventh in previous years." Recently, Li Gang, President of the Henan clothing association, said in the "2015 Henan Fashion Festival Spring Festival Concert" that the next step is to adapt Henan's clothing to the new normal and meet the new challenges. The annual output value will meet the new development with 100 billion yuan basis. If the output value of clothing increases by 20% every year, by 2020, the output value of clothing in Henan will exceed 300 billion yuan.

In the developed provinces such as Jiangsu, Guangdong and Zhejiang, the total output value of textile industry has exceeded one trillion yuan. Henan is catching up. "At present, the garment industry in Henan has formed a leaping development situation. In recent years, its development momentum is good, and its growth potential is very large." Li Gang said that the growth rate of Henan's clothing industry is above 20% annually. Last year, Henan's "male beauty" sales of middle-aged and old women's clothing increased by 40%. The sales revenue of brand women's clothing such as "crane Fu" and "Hirano" increased by more than 30%.

Li Gang believes that Henan clothing must be large. Among them, the Zhengzhou women's trousers will expand to 3 billion 500 million in the next 5 years. This year, the clothing industry in Henan will vigorously promote the five major projects of "clever daughter-in-law project", "home improvement project", "quality improvement project", "credit cooperative financing project" and "emerging market expansion project". At present, there are 600~800 idle rural women in Henan, through the implementation of the "clever daughter-in-law project", the development of clever daughter-in-law processing enterprises 400, the new clever daughter-in-law processing point 1500, forming a production line group, with a single supervision, forming a "two factories in the sewing, in the farmer" production grid, to achieve the order allocation 40 million or more, and promote employment around 150 thousand people. Zhengzhou cloud top clothing company has signed contracts with relevant departments and will build 10000 people factories in Xinxiang.

With the large projects such as Jiangsu's Su Da group settled in Henan and Anyang, the 6 industrial new towns of knitted 200 billion industrial new towns, Qixian County women's wear Industrial Park, Huojia trousers industrial new town, Shangqiu Hongkong knitted children's wear Industrial Park, Xinyang Pingqiao clothing industrial city and Xiping County garment industrial city are launched, undertaking industrial transfer to promote the development of the garment industry.

We should promote the "home improvement project" and guide enterprises to gather into industrial new towns and parks to form cluster advantages. To promote the "quality improvement project", we will organize a series of activities such as the Chinese women's trousers fashion trend issue and the Chinese women's trousers design competition, together with the Chinese clothing association, to guide the upgrading of Zhengzhou's women's trousers brand. We should promote the "credit cooperation financing project" and guide enterprises to raise funds through multiple channels, and strive to raise more than 1 billion 200 million yuan for small and micro enterprises throughout the year. To promote the "new market development project", we should seize the opportunity of Zhengzhou's wholesale market and focus on the construction of key projects such as the Southern China city of Southern China, the first street of China's ladies' trousers, Jin Rong's clothing world, and Jin Dai Cheng. We will create enough platform and carrier for the big market to boost the production industry, making Zhengzhou the largest distributing center for Chinese trousers, and the world's trousers procurement center. At the same time, we should guide enterprises to develop e-commerce, online stores and micro marketing.