Taiwan Xinguang Combined With Ocean Tongzhou To Rebuild The Top Shopping Mall

On January 20th, Beijing Tongzhou Xinguang world introduced a well-known commercial real estate service institution to obtain business consultants and exclusive investment services. In the July 31, 2014 and August 8th, COSCO and Taiwan Xinguang Group jointly awarded 4 plots of II-05, 06, II-07-1 and 07-2 in the core area of the Tongzhou canal. The total commercial area was 344 thousand and 500 square meters, the total price was 3 billion 939 million yuan, the floor price was 11 thousand and 400 yuan / square meter, and the premium rate was 2.2%.

The above plots are located in the core area of Tongzhou, and the surrounding areas have been stationed in many brands such as Huaye real estate, Jing Jing Tai Fu, greenbelt, Fuli, and so on. Previously, the responsible person of ocean real estate has indicated that the residential and commercial atmosphere in the area is becoming more and more mature. It belongs to the main load bearing area of the high-end business functions and the core exhibition area of the urban form, and its location value is self-evident.

According to the plan, the Tongzhou project will be built into the new light world project, with a total construction area of 464 thousand and 500 square meters, of which the ground area is 344 thousand and 500 square meters, and the underground area is 120 thousand square meters. It integrates international shopping centers, super grade A office buildings, high-end apartments, El Luxor Hotel and boutique business streets.

It is understood that this is the second project of Taiwan Xinguang Group landing in Beijing. As early as March 2006, the joint venture between Taiwan Xinguang Group and Japan's three Vietnam joint venture company, Taiwan Xinguang three cross department store and Beijing Hualian Group jointly established a joint venture company, each holding 50% shares, with a total capital of 750 million yuan, and jointly built a popular star project in Beijing, Singapore.

Beijing Xinguang heaven and earth 180 thousand square meters of construction area, including 120 thousand square meters of business area, six floors above ground four floors. The project is located in "Hi sensitivity international department store". It has gathered 938 luxury brands and high-end brands. Since its opening in 2007, it has attracted entertainment stars such as Faye Wong and Maggie Cheung.

By the year 2011, the sales volume of Beijing Xinguang heaven and earth reached 6 billion 500 million yuan.

However, brilliant performance can not hide shareholder conflicts behind Beijing Xinguang world. In 2007, Taiwan's new light three Yue and Beijing Hualian had erupted large-scale conflicts. In August, it was because of a sum of 58 million yuan of hardware construction projects. As for the reasons, the market believes that the main reason lies in the differences between the two sides in the recognition of business philosophy and management mode.

Up to 5 years later, Taiwan's new Guang San Yue and Beijing Hualian continued to disagree. Finally, in 2012, Taiwan Xin Guang San Yue led its operation team to withdraw from Beijing Xinguang heaven and earth. The dispute of share ownership drew a conclusion after the Beijing Hualian took over the department store.

After the unpleasant cooperation, Taiwan Xinguang Group has returned to Beijing market. This time it is the ocean land that was acquired in Tongzhou in August 2014.

according to Tongzhou The service providers of Xinguang Tiandi introduced that the project was positioned as the most high-end and international one in Beijing. Shopping place Among them, the first floor single store area extends to 200 square meters flagship store, including Gucci, Chanel, Prada and other well-known international brands.

In addition to fashion, the project is also planned to cover. footwear Watches, jewelry, household appliances, household goods and other commodities. At the same time, the above personages introduced that the project will introduce MarcJacobs and other second-line brand, and the new brand in this regard will account for the 15%-20% of the store as a new selling point.

Even so, the first Taiping Davies data show that in 2014, there were 8 new shopping centers in Beijing, with an additional commercial area of 973 thousand square meters, which was second only to 2010. By the end of 2014, the total inventory of high-end business in Beijing was about 10 million square meters, of which shopping centers accounted for 66%. In 2015, 11 new projects in Beijing are expected to enter the market, with an estimated commercial area of 1 million 87 thousand square meters.

In the first place, Davies believes that the rapid development of shopping centers has become the main battleground of Beijing business, but the rent is not optimistic. At the same time, in the face of the impact of the electricity supplier and the real economic downturn, even the Beijing Xinguang world has begun to substantially adjust and increase the catering industry. Beijing's commercial real estate is still facing great pressure.

In addition, in addition to Tongzhou Xinguang world, Taiwan Xinguang Group also plans to open two department stores in Chengdu and Suzhou in 2015, and enter Chongqing in 2016, and these three stores all name "Xinguang Tiandi".

It is worth pondering that in November 2014, Beijing's once famous world of new light has changed its name to Beijing SKP.