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    Wang Jianlin: Wanda Development Strategy In 2015

    2015/1/21 15:14:00 18

    Wang JianlinWandaDevelopment Strategy

    The situation facing 2014 is very difficult, and China's economy continues to slow down. The international environment is also not optimistic. There are mainly four engines in the world economy, and Europe is in a quagmire, and Japan is not. The United States is slightly better, but it is only "weak recovery", and China is also declining. In such a difficult situation, after all the efforts of colleagues, Wanda in 2014 still achieved very good results.

       (1) complete the annual target.

    In 2014, Wanda Group Assets 534 billion 100 million yuan, an increase of 34.5% over the same period, income of 242 billion 480 million yuan, completed 101% of the annual plan, an increase of 30% over the same period last year, and the net profit of enterprises also increased significantly. This is the growth of Wanda over 30% over the last ninth years.

    The contract income of commercial real estate companies was 182 billion 730 million yuan, an increase of 25.7% over the same period. The real estate [3.79% fund was 160 billion 150 million yuan, and completed 101% of the annual plan, an increase of 26.8% over the same period last year. The new property has an area of 4 million 527 thousand square meters, with a total holding area of 21 million 566 thousand square meters, an increase of 26.5% over the same period last year. This figure is only the property area owned by a commercial real estate company, excluding the size of the property held by the group. The construction area of the whole year is 65 million 862 thousand square meters, an increase of 27.2% over the same period, and the scale is quite amazing. The new construction area is 27 million 625 thousand square meters, an increase of 11% over the same period last year. More than 40% of the construction area is newly started, laying a solid foundation for the growth of 2015 and 2016. Completion area of 16 million 137 thousand square meters, an increase of 19% over the same period. Although the growth rate of investment in China is decreasing, Wanda investment still maintains a relatively high growth rate.

    Business management company has opened 24 Wanda Plaza, and has opened 109 Wanda Plaza. The total rental income of commercial real estate is 11 billion 680 million yuan, of which the rental of Wanda Plaza is 11 billion 80 million yuan, up 30.5% over the same period last year. In recent years, the income growth of Wanda non real estate is much higher than that of real estate sales. This is a good phenomenon. The rent collection rate of Wanda Plaza was 100%, reaching 100% in second consecutive years. China's Laozi founded dialectical philosophy, saying that fortune and misfortune depend on each other. This 100% is good and bad: in 2015, even the 99.9% rent collection rate has been reduced, so this is a higher requirement for business management. The eighth annual Wanda business annual meeting was held and the number of participants increased by 100% over the same period. The site reached a cooperation agreement with more than 1000 merchants. Many people were reading Wanda's advantages. In fact, Wanda's core advantage is that it has abundant commercial resources and super commercial operation capability. Successfully organized Wanda Plaza 100 shops celebration activities, three days, the total number of passenger trips exceeded 26 million people. In 2014, the total passenger volume of Wanda Plaza was 1 billion 630 million (excluding hotels and tourist resorts), an increase of 33% over the same period last year. Last year, the number of stores in Wanda Plaza increased by 22% over the same period last year, but the volume of passenger traffic increased by 33%. This shows that the volume of passenger traffic in Wanda Plaza is growing year by year. Facts have proved that, as long as the entity store innovating business and making more experience of consumption, it is still popular. People have diversified needs, they will go shopping online and spend more time visiting shopping centers and experiencing consumption.

    In 2014, we completed the transformation of 20 open cloud systems in Wanda Plaza, which I have opened, and I asked to complete the transformation of all cloud systems in Wanda Plaza in 2016. Hui Yun system not only integrates 16 subsystems, but also realizes the application of mobile terminals. It can monitor the operation and consumption of all Wanda Plaza in any place in the world with its mobile phone. The commercial real estate company went to the US roadshow before listing. The Americans asked, how do we manage the more than 100 Wanda Plaza, which is distributed throughout the country? Our comrades took out their cell phones and opened the Hui Yun system, and immediately let them see the operating income, the flow of people, the security monitoring and so on on each square day. Americans are dizzy, and they have never seen anything so advanced.

    The hotel construction company has opened 18 new five star hotels, 5546 new rooms, 71 hotels and 22 thousand and 300 total rooms.

    Hotel management company revenue 4 billion 590 million yuan, an increase of 26.4% over the same period.

    Commercial real estate company's other income is 6 billion 310 million yuan, not listed here.

    Cultural group earned 34 billion 140 million yuan in 2014 and completed 108.9% of the annual plan, an increase of 32.3% over the same period last year. The cultural group's mission has been completed well, and the rapid growth has further widened its distance from its domestic counterparts. China's responsibility for world-class culture is on your shoulders.

    AMC earned 16 billion 390 million yuan, completed 96% of its annual revenue plan, but exceeded its annual profit target.

    Wanda cinema opened 40 new studios. The Wanda cinema is in the sensitive period of listing. It has not been officially listed yet. The specific data are not released yet, but all the indicators are substantially overfulfilled. In particular, we should commend Wanda cinema for being good at Internet thinking. Online revenue grew by 201% over the same period, and its membership consumption accounted for over 70%. These two indicators are very important to me. I hope that more revenue will come from the online market, which will make the cost lower. At the same time, the proportion of membership consumption will be increased to more than 80%, so that the random consumption can be completely reduced and the operation will be safer and more robust.

    The big star has opened 24 stores, accumulative 90 stores, earning 767 million yuan, completing 101% of the annual plan.

    Wanda tourism revenue reached 7 billion 510 million yuan, completed 107.3% of the annual plan, and exceeded the target of transporting tourists to Wanda cultural tourism destination. The main purpose of Wanda's tourism industry is to use terminal channels to integrate tourists with Wanda cultural tourism destinations in the future.

    Film and television company earned 430 million yuan, completed 121% of the annual plan, produced 6 movies, and the box office revenue was 1 billion 485 million yuan, exceeding the target.

    Other income of cultural group is 3 billion 743 million yuan.

    Wanda Department stores opened 24 new stores, totaling 99 stores, earning 25 billion 600 million yuan, completing 101.6% of the annual plan, an increase of 65.3% over the same period last year, and achieved profit targets. Under the superposition of multiple unfavorable factors such as economic slowdown, electricity supplier impact and cost rise, department stores can accomplish the goal of group release. It is extremely hard to praise. Starting from this year, besides the data of operating income, the internal management data of enterprises will not be mentioned at the annual meeting.

       (two) successful listing of major companies

    Commercial real estate companies successfully listed in Hongkong in December 23, 2014, raising HK $31 billion 300 million, the largest real estate IPO in the history of the world, and the largest IPO in 2014 in Hongkong. The listing of commercial real estate companies is a good result of our efforts over the years. Especially through the exchange of road shows, many revelations and deficiencies are found, which is of great significance to the long-term development of commercial real estate.

    Wanda cinema won the official approval of A share listing in January 6th this year. Now it has completed the road show and online purchase, and is about to be listed. I believe that the listing of Wanda cinema will definitely bring investors surprise.

    The listing of two companies is the core of Wanda in 2014, and will become a new booster for Wanda development.

       (three) major breakthroughs in the cultural industry

    1, create the history of Chinese cultural industry. Wanda's two cultural projects in Wuhan, the movie paradise and Han Xiu, are the only indoor multi hall movie technology parks in the world, and the first stage show in the world. Yesterday we saw it. I must be very excited. We still have no secret weapons. Han Xiu has 11 underwater equipment, and several others have not been opened, because the training of actors takes time. I believe that after months of training, the show will be even more exciting.

    These two projects are not only innovative in content, but also innovative in architecture. The Han Xiu theatre is modeled from a traditional Chinese lantern called the red lantern. The Wanda movie paradise is modeled on the Chinese chime bells unearthed in Hubei, called the golden chime, and the two building itself has become the landmark of Chinese cultural architecture.

    2, representing the development direction of cultural industry. Han Xiu and movie paradise fill the vacancy of technology and culture industry in China's [4.10% fund. The Central Committee has proposed vigorously developing the cultural industry, how to develop the cultural industry? How can we do it well? These two projects give the answer to the innovation and development of the cultural industry, that is, China, also applauding and making money. First, there are elements of Chinese culture. The design and content production of movie paradise and Han show are all the world's industry masters and top teams. At the very beginning, we asked them to use Chinese things from inside to outside. Others can use European and American culture in an all-round way, but Wanda is the largest cultural enterprise in China. In order to develop the cultural industry, we must use things that represent Chinese cultural symbols. So our building is Chinese, the story is Chinese, and the performance is also China; secondly, we must applaud, let everyone see and want to see; more importantly, we must make money. How can we do it in China and make money? Wanda's experience is that the cultural industry must combine with innovation, technology and scale, so that we can truly develop and prosper. In recent years, Wanda will also open a number of innovative cultural tourism projects, and I believe it will further prove our judgement.

    3, business results exceeded expectations. Han Xiu and movie paradise have sold out in the first half of this year, creating a miracle of similar products in the world. Tickets are sold, but we need to study to arrange so many customers to different venues, so that everyone will not be able to concentrate on weekends or holidays.

    4, Wuxi, Guangzhou Wanda city started. In 2014, Wanda started two huge cultural tourism projects in Wuxi and Guangzhou Wanda city. The three blockbuster of Wanda cultural tourism, Qingdao Oriental cinema capital, Wuxi Wanda city and Guangzhou Wanda City, will open the world to new surprises after opening. I heard that because of the construction of Wanda city in Wuxi, Shanghai Disneyland has made an urgent additional investment. This shows that we have an impact on them, and it is not a general influence. This is competition. It is a good thing. Before 2020, Wanda set up at least 10 major cultural tourism projects. I'm afraid that Disney and the soon to start Beijing Universal Studios will make a budget again, because Wanda has a killer trick. We can wage a price war. Wanda's investment cash is obtained through real estate sales, and there is no financial cost in the construction period. Wuxi and Guangzhou, Wanda City, one for Shanghai Disney, one for Hongkong Disney, we are to compare with them, look at the operation time, business income two core indicators who is better. Wanda must let those who worshiper foreigners look at it. Now it is the Chinese century. The best thing is created by the Chinese.

      (four) good start of e-commerce.

    First, strong alliance. Last September, Wanda joined Baidu and Tencent to set up a special Agel Ecommerce Ltd to jointly build the world's largest O2O e-commerce company. China's Internet BAT three giants have basically not worked with each other before, because Tencent and Baidu are cooperating in investing in Wanda.

    The two is a good start. The core talent team of the electricity supplier has been basically built. Several leading scientists are discussing the introduction. The transformation of the WIFI infrastructure of 103 Wanda Plaza has been completed, and the cloud data center of Chengdu has already started. The research and development of 15 Wanda Plaza intelligent products have been carried out in an all-round way. During the less than six months after the establishment of the electricity supplier, 43 million 500 thousand members of the active membership have been developed, and the goal of developing 30 million members has been overfulfilled.

    The three is the rapid acquisition of money. At the end of last year, Wanda acquired a 68.7% stake in fast money with us $315 million. E-commerce must have its own payment system. The acquisition of fast money will lay a solid foundation for the formation of Wanda e-commerce ecosystem.

       (five) significant achievements in transnational development.

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