Good People Appear To Be Trading, Brokerage Optimistic About Its Pformation

By the evening of January 19th heavy announcement of 239 million yuan to participate in the tiger net and intends to set up 2 billion yuan sports industry fund good news, January 20th opening about 15 minutes.

Pull out a limit.

In January 21st, about 13 minutes after opening, its share price pulled out again, and the 3 day rose to 21.01%.

As of press release at 10, its latest stock price was 22.23 yuan.

Prior to its rating as prudent recommendation of China Merchants Securities, in January 21st, after a change of attitude, its rating was adjusted to "strongly recommended".

Anxin securities is also very optimistic about its pformation strategy, rating for overweight.

China Merchants Securities pointed out that although you are a bird

The size is not small, the future shop space is limited, the traditional main industry comprehensive qualification does not have obvious advantages (the channel optimization, fine management, and the promotion of product power is the key to sustainable development), but through the last round of adjustment, the recent terminal retail has a certain recovery.

Under the guidance of the order meeting, it is expected that the performance of the company will recover in 2015 (only elasticity needs further observation).

With a relatively open mind and a positive attitude, the company resolutely pformed itself into a variety of sports apparel products.

The coordinated development of sports industry group has opened the imagination space for the market. The indirect participation of tiger tiger can share the high growth of sports industry in the long run, cooperate with tiger strategy and set up an industrial fund to further strengthen the expectation of the extension of merger and acquisition. The excellent quality of tiger Pu will boost the market value of the company, and the subsequent extension and merger layout will also stimulate the stock price.

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Reporters learned that, as of the date of signing the prospectus, the bird has completed the spring, summer and autumn three seasons.

According to the order data, the order in spring and summer in 2014 dropped by about 12.54%. Although the order volume increased by about 2.20% in 2014, it did not rule out that the annual income and profit of the 2014 year were declining by the influence of the sports footwear industry.

On the other hand, the amount of annual orders (including taxes) of the birds in 2013 was 19.76% yuan, down 2 billion 856 million from a year ago, and the net profit of the 2013 year's net profit fell by about 15%-20%.

As of September 30, 2013, the total assets of the precious birds amounted to 2 billion 711 million yuan, belonging to the parent company's owner's equity of 1 billion 275 million yuan.

2013 in the 1-9 month of operation, the operating income was 1 billion 691 million yuan, the operating profit was 306 million yuan, and the net profit was 249 million yuan. After deducting the non recurring gains and losses, 228 million net profit was attributable to the shareholders of the parent company.

IPO has broken off for a year because of policy reasons, and the restart of the "opening gate" in January of this year has brought many negative emotions to the capital market. However, compared with the serious inventory backlog, the traditional brand enterprises with great cash flow pressure and the restart of the motherboard IPO have given them the opportunity to inject new renewable energy.

You are one of the famous sports shoes and clothing brand enterprises in China. They are mainly engaged in R & D, design, production and sales of sports shoes and sportswear.

At present, the main products are brand sports shoes and sportswear, which are divided into two series: professional sports and sports leisure.

Positioning in the mass consumer market, marketing network focuses on the layout of the domestic two or three, four line city market, widely promoted in the form of physical stores.

As of November 30, 2013, the number of retail outlets reached 5527.