Rich Birds Will Focus On The Development Of E-Commerce Business

The company announced that e-commerce will be incorporated into one of the key development strategies of the company in 2015. It will increase online sales of resource development and make full use of new media for brand promotion. It aims to enhance brand image and sales revenue of its brand on the Internet and WeChat mobile distribution platform in the coming years.

The company plans to take positive measures this year to expand the development of e-commerce. On the one hand, it will expand the online and offline integration (O2O) and WeChat platform to expand the basic investment in the field of e-commerce. In addition, it will set up an independent team to actively expand the sales opportunities of the company's products in overseas electronic sales platform, and increase the manpower management and develop the existing domestic e-commerce business.

Through existing pipeline resources such as employee resources, motor vehicle media, newspaper media, etc., the company will strengthen the use of WeChat's communication ability, rapidly expand shop opening and marketing information dissemination, and accumulate.

Terminal client resources.

At the same time, the company plans to achieve.

We encourage distributors to enhance their participation in the store and digital industry to promote the frequency of retail sales.

The strategy will make full use of offline.

The advantages of experience and the limitless characteristics of online space create an integrated online and offline business ecosystem.

The company pointed out that since 2011, due to the gradual popularization of Internet consumption mode, the company began to invest in e-commerce, and its online sales doubled.

At present, the company has cooperated with twelve electronic commerce platforms in China. As of the end of last year, the online sales volume was about 110 million yuan.

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By the end of 2013, La Natsu Bell had nearly 6000 outlets in the country, but the sales volume was less than 6 billion 300 million yuan.

Cheng Weixiong, general manager of clothing expert and Shanghai Liang Qi Brand Management Co., Ltd., said this data means that La Natsu Bell's performance is low. In order to improve his performance, La Natsu Bell hopes to promote the maximum enthusiasm of these store managers and employees by using the partnership system.

Cheng Weixiong said, "La Natsu Bell's so-called partnership system is actually a disguised form of open alliance.

Cheng Weixiong believes that La Natsu Bell's introduction of partner system is an innovative attempt, but at present it seems that "innovation" only stays on the concept and will not be of great help to improving the performance of enterprises.

However, this partnership mode is applicable to small entrepreneurial companies, but it has little effect on La Natsu Bell, a large listed company.

However, La Natsu Bell's timely introduction of the new model is also a beneficial attempt for business management.

In this regard, Shanghai is seeing the brand management Consultants Limited CEO Cui Hongbo also expressed his view, "franchisee and direct store manager role identity and interests are not the same.

In the franchise mode, the franchisee is a mode to help the company take risks and gain the interest rate. The partnership system launched by La Natsu Bell is an incentive mode based on interests. The more labor the employees get, the more risk they will need to take.

Cui Hongbo said, "La Natsu Bell's new model is more positive.

At present, the clothing industry is carrying out the reform with the core of shops. La Natsu Bell's introduction of the partnership system is a new model based on the existing shops. This mode is hoped that the company will become better and better, but not because the company will encounter some difficulties and make changes.