The Red Bean Group Won The China Enterprise Social Responsibility Outstanding Enterprise Award.

Recently, the "Seventh China corporate social responsibility summit" was held at the Diaoyutai State Guest House in Beijing. The conference officially released the white paper on Chinese corporate social responsibility (2014).

According to the comprehensive performance of CSG in 2014 and its contribution in fulfilling its social responsibilities, the summit elected the red bean group as the outstanding corporate Award for CSR in 2014.

Every enterprise, no matter big or small, is inevitably undertaking some social responsibilities. With the progress of society, more and more enterprises choose to take up this important task. More and more entrepreneurs are willing to be social entrepreneurs. They lead enterprises to devote themselves to public welfare undertakings, and put the spirit of enterprise and the mode of operation of enterprises into the field of public welfare. Though they can not add value to wealth, they can add value to social value, and enterprises with social value can get long-term wealth value.

The red bean group believes that the active implementation of corporate social responsibility is a powerful measure to build a brand. It is an obligation for enterprises to give back to society. It is also a must for sustainable development of society.

It is not difficult to do public good.

In the way of fulfilling corporate social responsibility, the red bean group is doing its best.

Every subsidiary of the group has its own public welfare projects, such as the "love of thousands of miles" and "warm Yushu" public welfare activities, which have lasted for 5 years.

5 years public welfare Road, just HOdo red bean.

A microcosm of practicing social responsibility.

In addition, the red bean group has launched related projects in helping disabled children, supporting cancer patients and supporting the development of Southern Xinjiang.

Founded the red bean love Kang fund, the red bean love Kang fund is donated by the red bean group, the Xishan District Charity Association and the music aid social work office jointly create.

The red bean group annually donates 800 thousand yuan to the Xishan District Charity Association, which is dedicated to the implementation of the above projects. It provides a multi-level, comprehensive and comprehensive charity assistance service for the cancer patients in Xishan, including material assistance and spiritual support.

In addition, the red bean charity fund was established.

In order to help the difficult employees in red bean, the red bean group has set up the red bean charity fund to help qualified employees who are in line with the situation.

In recent years, every year, more than 80 poverty-stricken employees have been helped by the red bean charity fund, which is more than 700 thousand yuan a year.

Then, will the input to fulfill corporate social responsibility become the burden of enterprises? Zhou Haijiang believes that fulfilling social responsibility is the obligation of the enterprise.

An enterprise without love and social responsibility is an enterprise without tomorrow.

This is also a promise for the red bean group to fulfill its social responsibilities.

He said that the performance of enterprises

It is an important measure to create and enhance the corporate image. Doing well corporate social responsibility will expand brand awareness and reputation, so as to win the trust of the market and consumers, and then increase the value of wealth.

Therefore, corporate social responsibility is a win-win move.

Corporate brand building is a long-term process. The fulfillment of social responsibility will not bring direct wealth value to enterprises. However, the brand reputation established by fulfilling social responsibilities will increase the social value of enterprises. Ultimately, good word-of-mouth will help create first-class brand value and bring long-term wealth value to enterprises.

These years,

The total amount of foreign donations is over 300 million yuan.

It is precisely because of the active commitment to social charity, red beans not only become the first enterprise through the corporate social responsibility certification, but also won the first "Jiangsu Charity Award" in the "most charitable charity donation enterprise", the red bean group party secretary and President Zhou Haijiang won the "2010 brand China Charity annual figure" title.

According to the briefing, with the support of ministries and commissions of the Ministry of industry, the Ministry of civil affairs, the Ministry of human resources and social affairs, the Ministry of environmental protection, the Ministry of Commerce, the SASAC, the State General Administration of quality supervision and quarantine and the State Administration of work safety, the "CSR summit" has been held for seven consecutive sessions.

The summit set up experts' deliberation, scientific data demonstration, extensive public participation and media publicity and supervision. It has become the most influential high-end brand activity in the dual field of Internet and social responsibility. It is highly concerned by all sectors of society and has wide influence in the industry.

Because of its high sense of social responsibility, the red bean group has won the recognition and acclaim of netizens. The number of votes is far ahead. This affirmation is closely related to its visible pay and persistence.