Han Du Yi House Plans To List In Hongkong

In 2015, the "year of resources integration" of Han Du Yi, plus 20 sub brands that have been confirmed, CEO Zhao Yingguang hopes to develop 30 brands this year and copy the operation model of Han du to each of the sub brands.

In the deep sea of the Internet, he said there is little pressure to achieve these goals.

According to reports, sales of 1 minutes break 10 million yuan (RMB, the same below), 6 minutes break 20 million, 10 minutes to break 30 million, 50 minutes to break 100 million, in 2014, "double eleven", Shandong Han dresses house (referred to as "Korea capital") founder and CEO Zhao Yingguang broadcast on micro-blog, a number of exciting data, the final day with 198 million yuan sales to win Tmall mall women dress champion, more than runner up UNIQLO nearly doubled.

The next "double 12" won the championship of Tmall women's wear again.

In the just concluded 2014, it continued to win the first place in Tmall women's clothing trade.

Within a year, Tmall's "three crown" Korean capital has become a whale in the deep sea of the Internet.

Zhao Yingguang said: "people with internet genes are like whale in deep sea."

The Korean capital with the Internet gene has been established for only six years, and has created frequent industry records. It has been sought after by IDG, StarVC and other venture capital funds, and has been selected in the MBA teaching case database of Tsinghua University.

But Zhao Yingguang, who has high aspirations, is not intoxicated by his achievements. He has a strong sense of crisis in the deep sea of the Internet.

"Second days, you can see the data and ranking of peers, which is the biggest pressure for electricity providers."

He used the "terrible" to describe the competition between the electricity suppliers.

The whale, which he wants to cultivate, is not simply positioned as a brand of a clothing enterprise, but to be made into the "world's most influential fashion brand incubator platform" to form a multi brand group of Internet brand groups.

He hopes that by 2020, at least 50 fashion brands will be hatched on the "Han Douyun fashion platform" to achieve more than 10 billion pactions.

In the past 2014, the two data were 20 and 1 billion 570 million yuan respectively.

At the same time, the company will not rule out listing in Hong Kong in the future.

"Han Du firmly grasped the needs of users in the Internet era, and mastered the law of the development of e-commerce."

Bai Lixin, director of the Internet Economics Research Center of Taishan Institute of management, said that the Korean group system mode is a fine example of management in the era of big data. When many enterprises are still groping for exploration, the Korean model has stood out.

Liu Ting, who specializes in cotton and hemp products, is deeply impressed by this. "I think the platform built by Han Du is very good. It just makes up for the weakness of designers."

As a fashion designer, she is not good at operational management. She has been physically and mentally exhausted for several years.

When joining Korea, he was also worried about whether the single product whole operation system (IOSSP) with the core of the group system was suitable for the original designer brand.

But her worry soon disappeared.

The core of the panel system is to maximize initiative and promote the realization of service user value.

Sales climbed from 3 million yuan before joining to more than 100 million in 2014, and only exceeded 10 million on the "double eleven" last year.

Even Ma Yun, founder of Alibaba, chose to make clothes in prime thread.

"If you insist on doing it yourself, the prime cord may be small or dead."

Liu Ting said that now she has more time to design products.

According to Bai Lixin's evaluation, Han Du has created a new mode of fine operation in the Internet era, that is, every product from design, production and sales is based on the "product group" as the core, planning, photography, production, marketing, customer service, logistics and other related business links. The operation and management system of data processing and meticulous operation of the whole range, "a small number of products are sold for sale", the biggest advantage is that it can solve the most heady inventory problem in the clothing industry.

"The group system integrates product developers and salesmen, and their products are more grounded, and react more quickly, more accurately and more accurately according to user needs."

Zhao Yingguang said that at present, the Korean group has 267 pixel lines like this product group.

2-3 groups of people, each group responsible for product selection, order management, page production,

And so on, and basically have 90% of the operation decision power.

However, the profits of each group are linked to sales and inventory rates, and a high degree of unity of "responsibility and right" is achieved on the smallest business unit.

"The group system represents the management direction of the Internet era, and the flat organization is the trend of the times." Bai Li Xin said that the group system has realized the landing of Korean Internet thinking, point to point, fast and extreme, and no one has me.

Wang Zhiquan, founder of Tai Po network, commended: "the leader of the Korean group has become a boss, which has solved the problem of employee promotion. Employees no longer need to dig up their minds to raise their income in order to increase their income. They only need to focus on their products."

In the last month,

I have talked about 4 Amoy brands, and seven or eight are talking about them.

In 2015, it was the "resource integration year" of Han Du, plus the 20 sub brands that have been confirmed to operate. Zhao Yingguang hopes to develop to 30 brands this year, and copy the operation mode of Korea's original to every sub brand.

In the deep sea of the Internet, he said there is little pressure to achieve these goals.

"The Internet is naturally suitable for subdivision positioning brand, but must take

Model development.

He believes that the subdivision brand does not match the traditional supply chain, and the service platform built by Han Du can help them to talk with the supply chain, and the more brands on the platform, the stronger the bargaining power of the supply chain.

In 2013, there were 8 brands, 20 brands in 2014, 30 brands in 2015, and 50 brands in 2020.

Han Du's brand expansion is a bit "Crazy".

Zhao Yingguang laughs. This craziness is a bit like 2011. He has spent millions of dollars inject capital into IDG to expand the product group, from 400 to more than 1100.

But the move has allowed Han Du's annual sales to reach 300 million yuan from 80 million yuan, and laid a market position in the industry.

Zhao Yingguang is willing to "gamble" again. His frenzied expansion of brand is laying a layout for the future development of ROK.

After all, in the deep sea of the Internet, competition is getting hot and white.

He said that he had read the great defeat in recent years and recalled his colleagues down the road to avoid repeating the mistakes of others.