Outdoor Brands Are Gaining The Upper Hand.

In the recent two years, in the fierce market competition, the outdoor brand has gradually gained the upper hand. The annual shipments increased year by year, and the market share increased. The market share of the brand with annual shipment of more than 1 billion yuan reached 55.36%.

The domestic outdoor products industry presents a competitive pattern in Pyramid, that is, the high-end market is almost monopolized by foreign first-line brands. The high-end market is mainly composed of two or three brands abroad and a few domestic brands, while most domestic brands are hovering in the low-end outdoor products market.

Now, enter China.

The major international brands are mainly from the United States, Italy, Germany, the United Kingdom, France, South Korea, Spain and other countries.

The famous international brands represented by Lo J Faith (The North Face) and Columbia (Columbia) have a strong outdoor brand culture and mature technology research and development system.

The positioning effect is prominent, the product price is high, and occupies a larger market share.

Domestic brands are relatively inferior in technology research and product innovation, mostly in the low and middle end market, with low profits and fierce competition.

In order to get rid of homogenization competition, stay away from it.

Whirlpool, local brands are penetrating into the high-end outdoor products market and upgrading their market share through continuous R & D investment and technological upgrading.

At the same time, many domestic brands are shaping distinctive brand culture through differentiated marketing, enhancing brand awareness, and concentrating on two or three line urban intensive distribution and expanding market share.

At present, the domestic outdoor products market has formed a pattern of mutual penetration and competition between international brands and domestic brands.

The focus of competition has gradually evolved from the initial production competition and price competition to channel competition, and then to the current stage of brand competition. The future industry competition will go deep into the competition of comprehensive strength.

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Reporters learned that UNIQLO had sold sweaters, jeans and T-shirts to factories in Southeast Asia, including China and Vietnam and Indonesia, and shipped them to all parts of the world.

Most of these products are manufactured by Chinese factories.

India, as a new alternative site, discussed the cooperation with the client several years ago.

This month, the India plant will officially start work and will ship to Japan in March.

As of August 2017, the sales of UNIQLO will reach 2 trillion 500 billion yen, which is 2 times the current level.

The driving force of sales growth came from overseas, and overseas sales accounted for 3 of the total, and by August 2017 the proportion is expected to increase to 6.

The increase in productivity should be accompanied by the pace of opening shops outside Shanghai. Meanwhile, the foundries will also be dispersed from China to the low wage countries to reduce production costs.

Ryui Masa, President of UNIQLO, said that all commodities in Japan had to rise in price, thanks to the devaluation of the yen.

It is now being produced in India, hoping to ease the pressure caused by price increases.

In addition, Xun Group intends to enter the domestic retail market in India in the future.

Ryui Masa believes that India, which has a population of about 1 billion 300 million, may be as big as China's consumer market.

UNIQLO intends to open 1000 stores first, and then reproduces and sells local costumes based on basic commodities such as woolen sweaters.