Quanzhou Shoes And Clothing Enterprises Leverage The Taiwan Market As A Fulcrum.

The large marathon is the most attractive event in all parts of the world. The Quanzhou sports brand, which has always been keen on sports events, has participated in many marathons in the mainland, and has attracted popularity with sponsorship or activities. In view of the heated exchanges between the two sides, some large events in Taiwan such as the marathon have also attracted the participation of Quanzhou enterprises.

Last weekend's Golden Gate marathon, the guide reporter saw many enterprises in Quanzhou. In addition to ordinary brand In addition, Quanzhou enterprises sponsor Taiwan events and hope to understand the layout of the island market.

　 Taking the tournament as the pivot of the market.

In January 18th, on the Golden Gate marathon track, the 361 degree LOGO from Quanzhou was everywhere. This is the company's seventh consecutive year as a golden gate marathon partner. In addition to the Golden Gate marathon, 361 degree is also actively looking for opportunities to participate in other sporting events in Taiwan.

361 degree brand communication manager Lin Junying said that in 2009, the Golden Gate marathon was held for second years, and 361 degrees became the world's top partner and the only designated sports equipment. The first five years of cooperation ended, and now the second second year cooperation is proceeding smoothly. "Before, 361 degree intervention in marathon is not purely from a market perspective, mainly from the perspective of cross-strait folk sports and cultural exchanges." Lin Junying said, at present, 361 degrees in Taiwan does not have specific market sales, but with more long-term activities cooperation, the Taiwan market will be stepped up. "The Golden Gate marathon is just a fulcrum for us to pry the Taiwan market." Lin Junying said that as a young marathon, the influence of the Golden Gate marathon in the world remains to be improved. However, the long-term spread of corporate brand still has some effect. Lin Junying revealed that some popular events in Taiwan are also the focus of their future cooperation.

Quanzhou's other sports brand XTEP also directly sponsored the "National Road marathon" held in Taipei, creating a precedent for the active participation of the mainland sports brand in Taiwan sports industry. It is estimated that in the Taiwan market, Adidas, Nike, Puma are currently dominated by XTEP, and there are not many popular positioning brands similar to XTEP, which left a large market space for a large number of shoe and clothing enterprises in Quanzhou.

In view of this, Quanzhou, Anta, PEAK, and so on are 601566. Shoes and clothing Enterprises have the intention of developing the market in Taiwan. Previously, PEAK has revealed that as long as the conditions are appropriate, it is very willing to try to set up shop in Taiwan. According to the analysis of the industry, Quanzhou enterprises are interested in the Taiwan market, apart from the common language between Quanzhou and Taiwan. Shoes and clothing enterprises It also sees Taiwan's ability to radiate the Southeast Asian market.

　 Small investment in exchange for water and water

Wang Jianshun, the head of "a doctor's cultural center", is an activist in the field of cross-strait exchanges. He not only actively participates in cross-strait exchanges, especially in mainland China. Wang Jianshun will not miss the marathon at home. For the island of Jinmen, tens of thousands of people participate in the annual marathon. Every year, Wang Jianshun participates as a designated medical aid provider.

This year, Wang Jianshun participated in the Xiamen marathon and met many mainland running friends. Then he invited hundreds of mainland runners to go to the Golden Gate marathon and provide equipment support to hundreds of runners. To this end, Wang Jianshun found his EMBA student in the University of Xiamen, the 603555 person, who wanted to buy related running clothes and running shoes. The company learned about this, and proposed that Wang Jianshun should sponsor the mainland running friends together. So the running equipment of LOGO, which was printed with the bird of honor and Dr. Wang, was available. The cross-strait Professional Marathon costumes appear on the Golden Gate marathon track, setting off a beautiful flowing landscape and enjoying the golden streets and alleys. It has even aroused the curiosity of the Taiwan media.

Wang Jianshun said that this is just an attempt. Through the sponsorship of the remarkable activities on both sides of the Straits, businesses are putting together small investments, but the key to achieving long-term results is the benefit of runners. "For our brand, products can focus on sports injury, health care appeal directly to specific ethnic groups. For you, let everyone experience the comfort of the new running suit. Wang Jianshun believes that for many enterprises, public welfare is a process of long and thin water. It is hoped that more people will participate in cross-strait exchanges in a more convenient way. For a long time, the brand of enterprises will naturally be accepted.