What Is The Future Trend Of China'S Economy Entering The New Normal?

Growth will slow down industry will reshuffle

Statistics show that at present

The total number and the number of professional exhibition halls are second in the world and the first in Asia. There are about 3000 economic and trade exhibitions each year, with an exhibition area of 80 million square meters. By the end of 2012, the whole country already has 316 exhibition venues with more than 5000 square meters, and the exhibition area can be 12 million 370 thousand square meters.

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The achievements are obvious to all, but at the same time, the industry has a clear understanding of the gap between us and the developed countries. "

Wang Jinzhen, vice president of CCPIT, said that the lack of laws and regulations, imperfect standard system, inadequate public service, lack of high level talents and quality of exhibition need to be improved.

He said that the world economy will maintain a weak recovery in the next few years, and China has also ushered in a new economic norm of the lower level and the quality step.

The era of rapid growth is basically the past.

Under the background that the market volume is no longer expanding rapidly, the industry pattern may be adjusted. The exhibition industry in the central and western regions will receive more attention and the proportion of trade shows will be further improved.

Lv Jijian, deputy director of the Ministry of Commerce and clothing, said that the rapid development of the global Convention and Exhibition Center to China, especially the emerging industries related to strategic emerging industries, is gradually being concentrated in China and other Asian regions. This creates a rare opportunity for the future internationalization of China's Convention and Exhibition industry.

New technologies inject new vitality into traditional exhibitions

The new technologies represented by artificial intelligence and mobile Internet are changing people's production and lifestyle deeply. What is the meaning of informatization for the exhibition industry relying on the survival and development of traditional industries?

Diks, President and chief executive officer of Munich International Expo Group, does not think that new technology can replace human face to face communication. In the digital age, traditional exhibitions still have room for development, and the expansion of information technology has injected new vitality into the exhibition industry.

"Whether science and technology will play a constructive or destructive impact on the exhibition industry depends entirely on how to make use of it."

Zhou Qiliang, vice president of the Hongkong Trade Development Council, said that after the global financial crisis, the business environment was generally tight. Buyers were inclined to make small orders and demanded shorter delivery time. Exhibitors were also increasingly cautious in choosing promotion channels, and the resources invested were reduced. The exhibition was only one of many choices. Under this background, the future of the exhibition will depend on technology and innovation.

According to him, Hongkong's TDC has promoted science and technology as a means of promoting business development and optimizing services in recent years: the promotion of the network and other channels to extend the business cycle of the exhibition to the exhibition. Following the launch of the online and offline small batch procurement area in April 2012, a paction function with verification services was launched last year. The year-round procurement service has attracted 6000 suppliers to display more than 100 thousand items. The combination of exhibition and social media such as WeChat has promoted the content to be richer, more timely and targeted.

From the on-site statistics to the development of online and offline exhibitions, from the application of new information technology to the integration of exhibition technology capital, the current exhibition industry in China embodies the trend of "integration of exhibition and technology".

According to the China Council for the promotion of trade (CCPIT), almost all the exhibitions last year set up their own websites, and almost all the 100 thousand square meters of large-scale exhibitions have realized the combination of online and offline exhibitions.

Wang Jinzhen believes that as a barometer of economic and industrial development, the exhibition should become a platform for extensive application of high technology.

At present, from the perspective of communication effect and audience experience, both exhibitors and consumers welcome the combination of new technologies and traditional exhibitions, which should be paid attention to.

"Technology boosts the progress of mice will be the future development direction of the industry."

Adhere to the market orientation and make good use of the "government's hands"

The rapid development of China's Convention and exhibition industry is mainly due to China's long-term growth of higher economic growth, but it is also inseparable from the strong promotion of government departments, especially local governments.

However, with the maturity of the industry as a whole, the malpractice of the administrative departments in intervening microcosmic decisions is becoming more and more obvious.

The China Exhibition economic development report released by the China Council for Trade Promotion (CCPIT) shows that since the entry of the new round of investment cycle in 2010, the construction of venues in China has never been reduced. Not only the large exhibition halls of core exhibition cities such as Beijing, Shanghai and Guangzhou are speeding up the pace of renovation and expansion of the exhibition hall, but also some two or three line cities have built the exhibition center as a core project to promote the development of local convention and exhibition industry and to promote social economy and urban construction.

"The more the exhibition hall is, the better the exhibition hall must be built to match the development level of the exhibition industry."

Wang Jinzhen said that the number of exhibitions in the two or three tier cities is limited, especially in the 7 to August low exhibition period.

In the fierce competition of exhibition hall in China, if the supply of venues is not effectively controlled, the low occupancy rate and even vacancy will be hard to avoid.

It is noteworthy that, with the continuous advance of the administrative system reform in recent years, and the clean-up and standardization of government sponsored exhibitions and forum activities by various departments, the effectiveness of the exhibition industry is becoming more and more apparent.

Lv Jijian said that making the decisive role of the market in the industry configuration is more prominent is the direction of the development of the exhibition industry. Specifically, the exhibition is run by the main body of the market, because of market demand and according to market rules.

Wang Jinzhen believes that the eastern coastal areas are well-developed and the exhibition industry is relatively mature. The government departments should let the market play a more role to form a benign situation of moderate competition and common development, while the development of the exhibition industry in the central and western regions is insufficient and the foundation is relatively weak. The government departments can pay close attention to the exhibition industry, and it is necessary to introduce some supportive policies in attracting talents.